It was one of the most iconic bear brands of the 1980s, with an instantly recognisable advert and slogan, and now it is back, and not just back, but back and winning awards. I am talking about Hofmeister, the lager that encouraged us all to ‘Follow the Bear’ the bear in question being the cool and loveable Bavarian ‘George The Bear’.
Hofmeister first became an iconic brand when it first hit the UK back in the 80’s. It was then a 3.2% ABV pale lager produced by Scottish Courage. But the beer was axed as a brand in 2003 by then owners Heineken. But now it is back and better than ever. It has has been made over into a 5% ABV Helles lager, slow-brewed in Germany by a fourth generation family-owned brewery located on the edge of Ebersberger Forest in Bavaria.It is already an award winner, it was the first 5 star winner of the Best Lager award in the 2017/8 IWSC awards.
Hofmeister is a genuine craft beer, made to strict German purity standards using just three ingredients, mineral water, hops and barley. It tastes great, with a lovely subtle hoppy taste and would be a great Christmas present for a lager lover or lovely of craft beers, or would be perfect to have at home for when you have visitors over the Christmas period, or even if you decide to host a Christmas, or New Year’s party – although you may not be happy to give it away!
You can currently buy Hofmeister online at Amazon, with a case of 12 330ml bottles for £19.99 or a case of 24 for £39.99. For a limited time, they can also get free delivery if they enter the code FTBHOF17 at checkout (while stocks last). You can find the two packages here.
I know at least two members of my family who would love to receive this as a gift, it is delicious and gives a quirky nod back to the growing Nostalgia for the 1980s, although it tastes even better now than it did then.