1920s,  Ad campaigns Autumn/Winter 2011/12,  independent stores,  London,  shopping,  Style Icons,  Vintage

Penhaligans Launch Juniper Sling in true 1920s style.

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The last few weeks have been full of fabulous launches, and one of the most enjoyable was the launch of the gorgeous Juniper Sling at the Penhaligon’s Covent Garden store. This was a special bloggers event with a real ‘Bright Young things’ feel. Flappers, the Charleston, roaring twenties news-stories about the likes of Stephen Tennant and Brenda Dean Paul and a bar serving an arresting array of Gin Cocktails made this a launch party to remember.

The launch was to celebrate the newest addition to the iconic Penhaligon’s fragrance family. ‘Juniper Sling’,  as the name may suggest, has been inspired by London Dry Gin. A heady, intoxicating scent that has a freshness that makes it the perfect unisex fragrance, ‘Juniper Sling’ has been created for Penhaligon’s by the master perfumer,  Olivier Cresp. The smell is totally addictive, in Penhaligon’s own words, which frankly can’t be bettered;- “For enigmatic boys and girls, Juniper Sling is a crisp cocktail shot of gin with the freshness of juniper, cool measures of angelica and brandy and a beating libertine heart of black pepper, cardamom, soft leather and orris. A gourmand base of brown sugar, black cherry and amber add sensuality to the scent.”

With all this in mind, Penhaligon’s planned a launch party that made the most of the spirit of the 1920s. Knockout cocktails containing Gin, cranberry and black pepper (yes..strange, but totally lush!) were on offer, whilst a pair of dancers spirited from 1926 showed guests some simple Charleston steps. The beautiful decor of Penhaligon’s echoed to the sounds of the Bright Young Things, whilst guests were also treated to special lessons in the art of fragrance layering, a way of making your fragrance last all day long. The air was alive with the beautiful fragrance of Penhaligons scents,  as testers of every single fragrance was available for guests to experience, whilst the knowledgable staff were able to suggest new fragrances based on your past choices. I was introduced to some new florals based on my previous  love of Bluebell.


Everyone had a fabulous night and left with a special handbag size atomiser of Juniper Sling, along with some 1920s style advertising postcards.  A wonderful way to experience the English treasure trove that is Penhaligon’s – a vintage style apothecary in the heart of the 21st Century!

Penhaligon’s Juniper Sling Eau de Toilette 50ml £78


Penhaligon’s Juniper Sling Eau de Toilette 100ml £110




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