She is probably the hottest star in the world at the moment, so when Rihanna choses to wear a label for her appearance on the Jonathan Ross show, there can be no surprise when that same label posts a 45% rise in orders over the weekend alone. The label in question is the iconic Boy London. I love this label so much because it reminds me of being a little girl who idolised a totally gorgeous Madonna, who often wore the label in the 1980s. The label was famous for the eagle logo t-shirt that was much-loved and much copied during that period. And now Rihanna has shown it to…