Next’s High Gloss Ad Campaign

Every so often, you spot an ad campaign in the magazines that just fills you with lust. This season I have totally fell in love with two campaigns. The first was the stunning Hitchcockian fantasy from Jil Sander. And the second was the High street cornucopia that came from Next.

I just adore this campaign, which could easily be High End designer. Seriously, how has Kate Middleton not discovered this store on her High Street jaunts? Featuring the gorgeous Arizona Muse in full Lauren Bacall beauty, I adore the luxurious poolside settings, the gorgeous mix of colours, and the stunning outfits that Next have put together.

The green lace peplum top is a definite favourite with Fashion-Mommy, and teamed with a red colour pop pencil skirt, this has a real 1980s feel.

This fabulous shirt dress reminds me of the styling of the wonderful Faye Dunaway in the 1970s film, Network. This would make a super chic outfit for a day at the office, as smart as a suit, but so much more stylish.

This scarf print shirt carefully taps into the trend for all things Versace this season! Alex Jones wore this on the One Show recently and it looked amazing, and super expensive.

This outfit is just 50s housewife perfect. Think Julianne Moore in ‘Far from Heaven’. Pretty and feminine, I love the block colours mixed with those stripes.


Spring/Summer Fashion Ad Campaigns – The Good, the Bad and the Just plain weird.

The Spring/Summer ad campaigns had their grand unveiling last week in Vogue, Harpers Bazaar and the rest of the glossies. It’s always an exciting time for fashionistas, a chance to examine a range of beautiful images from the likes of Mert and Marcus, Steven Meisel and Mario Testino. Fashion Mommy has enjoyed the last few days perusing the images, and here in my opinion, are the good, bad and the just plain weird.

The Good

Bottega Veneta. This is absolutely stunning. Karolina Kurkova channels Tippi Hedron in The Birds, with beautiful 60s style tailoring and long black eyelashes. The serene blue sky is perfect except for the sinister black bird hovering ominously overhead.

Dior.  Beautiful. Karlie Kloss, with a mane of tumbling auburn curls resembles Rita Hayworth playing Gilda (although she does remind me of Jessica Biel too). The clothes are amazing – think Yacht club still of the 1930s, especially the pretty prints covered with the white raincoat. I love the mixture of prints too. Shot by Steven Meisel.

Armani. Very dark and glamorous. Elisa Sednaoui reminds me of the dark, dangerous glamour of Wallis Franken in this campaign. Love the focus on all black when most of the other campaigns are awash with colour. Shot by Nick Knight.

Bally.This is a great campaign featuring mismatched brights and fabulous wedge heels. It has a real 70s feel to it and the model, Constance Jablonski reminds me of a young Lauren Hutton. A great feel good, fun campaign.Mulberry. This is a gorgeous fantasy shoot. Based upon ‘The Secret Garden’ by Frances Hodgson Burnett, it actually reminds me more of Alice in Wonderland, with the models resembling some sort of beautiful Tweedledum and Tweedledee figures. A stunning visual, the girl’s hair matches the amazing satchel bags and ankle boots. Crazy and wonderful.

Louis Vuitton. This is so different from the Mad Men inspired shoot of A/W 2010. This suggests the Paris of The beautiful fall’ era of Lagerfeld and St Laurent. It has a luxurious disco vibe which makes me think of Angelica Huston and Tina Chow at their most beautiful. Very San Tropez vibe, and featuring a whole range of supermodels, Freja Beha Erichson, Raquel Zimmerman and Kristen McMenamy, this is destined to become an iconic set of shots that just scream decadence, glamour and two-tone bags!

Chanel. Freja is still the star of the show in this inspired shoot. It takes iconic pieces of Chanel, Coco-esque tweed suits and acres of pearls, but sexes them up with tiny hot pants and pixie boots. I love how this shoot reflects both the past and the future of Chanel, Duchess of Devonshire suits and pearls, but with acres of leg on show.

Versace. Featuring January Jones from Mad Men. These make you wonder – is it an updated Christine Keeler? A millennium Angie Dickinson. These are beautiful black and white shots of Betty Draper in the buff!

The Bad.

MIU MIU. I love the red dress, but the hall of mirrors style shoot, with the model, Kasia Struss resembling a shop dummy wearing an Evel Knieval style jacket leaves me cold. It’s frankly quite spooky.

Chloe. What! Oh No! Tacky football style shorts and a cousin it hairdo. NEXT!

D&G. Suntanned skin. Victorian style lace slips and corsets. Very Helmut Newton style, but doesn’t really showcase anything other than some lesbionic fantasy images.

And the just plain weird…

Givenchy. Did you watch This is England 86? Remember the main characters Lol and Woody, with their terrible hairdos? Well, you could be forgiven for thinking they were starring in the new campaign for Givenchy! Androgynous – most definitely. Stylish…err…I think I’ll pass on that one.

This is England 86




So there you have it. Some fantastic campaigns, some amazing clothes. Now, roll on the Spring!!!

Fashion mommy takes a trip (part 1)

Amazing Louis Vuitton campaign - totally gorgeous!

Well, it’s that time of year again, the holiday season. Time to enjoy sun, sea, sand, sangria, and lots of other things that begin with ‘S’.

Well that used to be the plan, before baba came along. But the idea of being stuck in overcrowded airport lounges waiting for long-delayed flights just didn’t hold the same attraction with an impatient, boisterous 20month old toddler in tow.  In addition, I was always, pre baba, one of those people who tutted and gave those narrow eyed looks whenever I heard babies crying on flights, making loud comments about the effect of ears popping on poor little babies. So, despite the fact that I would personally kill for the opportunity to squeeze my ample behind into a cozzie and then slather myself with Piz Buin, this year we settled for the slightly less tropical surroundings of Snowdonia.

Packing proved to be a nightmare. Baba gets through at least three changes of clothing each day, and at the moment I’m matching him outfit for outfit. Plus you have to factor in the changeable weather. Barmouth is close to where we were staying, with lovely beaches, and if it was a warm day…on the other hand Snowdonia is renowned for its rain…

The suitcase ended up being seriously heavy, and my hubby’s plan to share my case was abandoned and he resorted to ramming his stuff into carrier bags. This didn’t please him, and coupled with the hernia he nearly gave himself getting said case down the stairs, the holiday didn’t get off  to its best possible start!

The journey takes about two hours by car, so the outfit I chose needed to be practical and comfortable.  I chose black straight leg jeans, with a pretty sleeveless ditsy print top and white cotton swing cardi from H&M(one of the bargains of the season – £7.99 – I should’ve got one in every colour!) With my new nude wedge sandals, I thought I’d made a good choice. However, the jeans needed to be a size 17 again, so I added a belt, which proceeded to dig into my gut all the way to Wales.

Now, I’ve always enjoyed travelling by car. You can have nice long stops, read books, look at pretty scenery, and. if you’re not driving, you can always take a nap. However, its less relaxing with baba in tow.  I was turning around every 2 minutes to find toys, give drinks and snacks, find the dummy etc,etc. My neck had a crick in it, my belt dug in deeper, and due to the chicken Kiev I had at a pub on route (I know – How Abigail’s Party, I didn’t think 70’s cuisine was back either) I had a serious case of car sickness.

But, eventually, baba started to snooze, and the boring motorway gave way to the beautiful Welsh scenery of rolling hills, towering mountains, pretty villages and steam trains. I finally started to relax and settled down with Marie Claire.

Hurray! It was the September issue, packed full of the brand new ad campaigns for all the new season collections.  The very reason for buying telephone book sized mags and the perfect companion for car journeys.  My mom had once commented “I don’t know why you buy these magazines, they’re just full of adverts.” Exactly the reason for buying them – to see the key designs, the it bags and shoes that the high street will be copying soon as.

So what was the verdict on the ad campaigns for Autumn/Winter 2010? Well the definite favourite was the amazing Louis Vuitton campaign featuring Natalia Vodianova et al in full Grace Kelly mode. The clothes are amazing, and the grooming is what I think we might all be aiming at this Christmas, swept back hair and pony tails and soft make up, it’s very ‘Three coins in a fountain. Also great is the early 1960’s look of the Prada campaign, all full skirts and pushed up boobs. So feminine and elegant.

Not so great is Calvin Klein. This also seems to be looking back in time and reminds me of the Robert Palmer ‘addicted to love’ girls, with scraped back hair and deep red lips. The dress is a great stark red too, but the shape is a bit too ‘sack’ for me. Minimalism is great, but too minimalist is just another way of saying boring.

Both Guess and Gucci are looking at past style icons, with Guess using a dark-haired Bardot-a-like in black leather. Very glam, but I haven’t worn leather since I was 16, and don’t intend to start again now. Gucci is all camel shades and just screams expensive, with Veroushka like models with amazing hair.

Three campaigns I really don’t like are Cavalli, Moschino and Salvatore Ferragamo. Ferragamo is possibly the worse, it’s hilarious. Think The Queen Mother at the Castle of Mey Fly Fishing and you might get the general idea. Moschino is visually striking, but has a definite 80’s power dressing feel – herringbone, gold hoops, red lips and nails again.  Each season I say a silent prayer that it won’t be an 80’s revival, but I suppose it’s not neon again so we can thank small mercies. Cavalli is in flamboyant bad taste again and has stupid Gisele as its face, a women given all legs and absolutely no brain cells. If you think I;m being harsh, check out her comments on compulsory breast-feeding.

Max Mara has a fabulously androgynous campaign, reminiscent of David Bowie during the Berlin period of ‘Low’, or the flamboyant Quentin Crisp. A great Weimar feel to it, I love it.  Ralph Lauren is always great, with each piece looking so wearable and beautiful. The chiffon blouse is so covetable, and the layering is elegant, rather than bulky.

Of the rest, MIU MIU is fun, with a 1960’s Twiggy feel to it and great bright colours and prints. Boss features the most amazing pewter suit that somehow appears to be both masculine and feminine and totally beautiful. Mulberry is all about shearling, and, as I hate flying jackets, this isn’t really great. Biggles was never anyone’s idea of a style icon.

Dior is great, with Ossie Clark style prints, vibrant colours, and great combinations of style. The sinister leather cape is the only jarring point.

Yves St Laurent is stunning. The clothes are fabulous, think Belle De Jour meets Klute, but they are almost overshadowed by the models amazing hair. It’s Anna Karina meets Isla St Clair meets Jane Fonda circa Klute.

And so then we arrived, and I left fashion heaven to fall back to…well heaven. Wales is so totally gorgeous that I began to wish that Christopher Kane would stop focusing on Gorrillas and take mountains as their inspiration instead…Maybe this holiday was going to be great after all!