House of Dereon coming to Selfridges Birmingham this Month!

House of Deréon logo.

Image via Wikipedia

For those who are shaking their heads and saying ‘what?’ and ‘who?’, I will say one word ‘BEYONCE’. Yes ‘The House of Dereon‘, the fashion range by Beyoncé and her fashion-mommy, Tina Knowles, as well as her late grandmother, Agnes Knowles is launching exclusively in the UK in Selfridges on September 12th. And UK fashion fans are in  for a real treat!

The first UK collection is the Autumn/Winter 2011/12 range. Entitled ‘City Jungle’ this collection reworks a range of exotic patterns and prints,including animal prints and skins, using figure flattering cuts and blending tribal cues with edgy silhouettes, each piece makes a bold statement with Beyoncé as its beautiful muse.

The pieces combine luxe sportswear with lots of jungle style tribal prints and skins. There are hoods and active wear that are cool everyday pieces, and also a range of bodycon and maxi dresses, making the pieces appropriate to most occasions.

Beyoncé is absolutely red-hot at the moment and she is all over this collection. Although Tina Knowles is the main designer, with vast experience as an award-winning designer, stylist and artist, Beyoncé contributes on every step of the collection, and of course, serves as the inspiration for each piece.

Selfridges say ‘…House of Deréon presents the slogan ‘Couture.Soul.Kick’, which accurately sums the characteristics of the three generations of Beyoncé’s family. ‘Couture’ was chosen to symbolise her mother’s tasteful style; ‘soul’ was selected for the elegance of her grandmother’s designs; and ‘Kick’ was the deemed to be the only single word able to describe Beyonce herself…’