Get a Body Beautiful from Burton – and support a super Charity.

So blokes, your New Year’s resolution was to  get in shape, to get  yourself a perfectly toned six-pack. You had all good  intentions, even joining a  gym and buying new trainers for that early morning run.  But it’s been so cold, and there’s been darts on the telly, not to mention footy..and  all those good intentions have disappeared faster than  Kim  Kardashian’s wedding ring. Well, fear not, Smithy and Burton have created the perfect Adonis physique, and there’s not a  treadmill or exercise bike in sight!

Burton Trekstock t-shirt 

Yes the actor James Corden has teamed up with Burton to create a very special t-shirt to help raise funds for Trekstock, a  fabulous charity that raises both funds and awareness into cancers  that affect young people.  They do this through fashion, comedy and art, and then enter stage left Mr Corden, who actually designed this impressive t-shirt, drawing a very mouth-watering six-pack, a design sure to attract attention to every gorgeous guy wearing it!

I encourage all Fashion-mommy readers to buy this  t-shirt. If you’re a bloke, buy it for yourself and look the fittest you’ve ever looked in January. If you’re a lady, buy it for your other half, and get the bloke with the body you’ve always dreamed of! All net profits go to supporting Trekstock so this is a total guilt free purchase.

The T-shirt will be available in Burton stores and online at


Arcadia Press day S/S 2012 – Burton and Topman

The Arcadia Press Day showed that men’s fashion is about to turn very interesting. With brighter fabrics and sporty themes to tie in with London 2012, and even a touch of Frankie Cocozza and Gary Barlow styling thrown in, Spring/Summer 2012 is about extremes, from sharp tailoring to festival themes.

Click to visit Burton website

There were definitely lots of talking points, knits were thicker than usual, perhaps reflecting that our Summer’s aren’t what they used to be, whilst shorts were cut much shorter, designed to be worn with Aztec and Hawaiian style t-shirts for a beach hippy sort of look. Colours were primary, with colour block t-shirts and sporty duffle bags. And there were also the shorts suits, more tailored shorts and blazers designed to be worn together, in striped chambrays and cottons – interesting, but not for the faint hearted. This has been a huge catwalk trend, so it will be interesting to see how this translates to the High Street.

And then there was smart tailoring. Inspired by one of my man crushes, the always impeccable Gary Barlow, this was a über smart look. Bar collar shirts, and buttoned down lapels were much in evidence, along with three-piece suits that include the Barlowesque waistcoats. There were some exquisite details on the shirts, including black piping, and wider lapels a la Vivienne Westwood.



X Factor Fashion available at Burton

You couldn’t escape the X Factor last weekend,  and a lot of the chatter related to the styling of  the contestants. From Amelia Lily’s pink hair, Mischa’s newspaper dress to Frankie’s guyliner, there was some pretty weird styling on display. So thank goodness for the suave image of the guys from ‘The Risk’ and for the sadly departed James Michael, who both looked great on the night. And I am pleased to say that a source has told me that many of the key items they wore came from the High Street, Burton to be exact.

The Risk adopted a cool look featuring shirts, tailored jackets and old style braces. The look featured the ‘Grey textured stripe slim fit suit‘ which is available on-line and has just been reduced to the bargain price of just £99! The cute braces are just £12 and come in a range of colours, whilst I absolutely adore the dark blue shirt, worn without the tie on the night.

Burton grey textured stripe slim fit suit £99 

Burton grey marl braces £12 

Burton Navy fitted shirt £26 

James Michael looked like a troubadour as he sang ‘Ticket to Ride’. He was wearing a fabulous jacket that is  part of the Montague Burton heritage range from Burton. I can’t find this jacket on the website yet, I think it is due later this season, but there are other Montague Burton pieces that are currently reduced in the sale. Click here to view the current pieces available from the Montague Burton collection.