Are legends born, or made? An interesting question I think, and beer giant Heineken®  thought so too. They decided to try to discover the answer as part of its latest global campaign ‘Voyage’, by undertaking a daring experiment. The test is ‘what  are men really made of when taken from the norm and dropped into the great unknown?’ Real life, all-round fabulous people will be chosen to go on a legendary adventure, the opportunity of a lifetime. A test resourcefulness, strength and will power. But this adventure is no holiday. You could be stranded alone in the freezing wilderness of Alaska, on a glacier, with nothing but a giant life-ring,…