Check out #IkeaTimeTravel

Have you seen the fascinating, and downright hilarious new ad campaign from Swedish furniture giants IKEA? If you haven’t, you are in for a treat. IKEA have decided to focus on bathrooms and bedrooms, the rooms where we start and end our days, as the centre-point to their latest film campaign. But they have also enlisted the help of famed hypnotist, Justin Tranz, and some very susceptible members of the general public, to produce a campaign that is honestly like no other I have ever seen.

Johan Wickmark,catalogue manager at IKEA tells us a little more about the concept of the campaign, he explains “At IKEA, we believe that life happens everyday. That it’s on those seemingly ordinary days the magic happens, when life takes shape and changes, and it’s for those moments we create our products and solutions”. IKEA have latched onto the concept that so many of the special and important things in life happen in the everyday surroundings of the home and claim that ‘when life goes through changes, so does our home.’ They also believe that if our home is how we want it to be, this can affect the quality of our life for the better. It’s all interesting stuff, and is reflected to hilarious effect by Adam and Sofi, the couple who are hypnotised into believing their local branch of IKEA is actually there home, albeit sometime in the future, and that a number of actors are future members of their family.

My personal fave bit of the Adam and Sofi experience.

My personal fave bit of the Adam and Sofi experience.

I personally love this campaign, which I think is both innovative, and sweet and very funny. You can tweet your thoughts on the campaign using the hashtag #IKEAtimetravel.



Competition Time at Bathroom City

I’m starting today with another shout out for a fabulous Midlands company. Bathroom City is a real Midlands success story.The firm was established in 1986 by Dash Virdee, and is now one of the UK’s leading bathroom superstore retailer and manufacturers. Bathroom City has two well established showrooms warehouse and factory outlet in Tyseley, Birmingham. These stock a massive range of luxury bathroom brands, as well as the largest Makti shower enclosure display in the UK. Now it has launched a very special, and easy to enter, competition, which has a fantastic prize perfect for anyone planning some bathroom improvements.


The competition will give one lucky person the chance to win a £200 voucher to spend at Bathroom City on anything that takes your fancy.  This could be accessories for you current bathroom suite (they have a fantastic range of bathroom mirrors which have caught my eye), or it could be for a new bath itself (prices start at just £126 for a Mercury straight bath). Maybe you want a complete bathroom overhaul – this voucher would be a good helping hand to transform you current room to an oasis of relaxation. Whatever you are looking for, the competition is so easy to enter, you’d be silly not to.

Bathroom City banner

How to enter

You can enter by simply ‘sharing’ the competition page (found here) using the share buttons and then by completing the form found on the page. The competition runs from the 1st August to the 31st October 2014 and the winner will be chosen randomly by one of the Bathroom City team. The lucky winner will be announced by the 10th November and will be publicised through the Bathroom City Facebook page! The voucher prize will be sent via email.

A full list of terms and conditions can be found here.

Good Luck!