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Ikea’s Time Travel experiment with Jeff & Beth
We have all seen the first part of the hilarious Ikea Time Travel Experiment campaign, where a young couple were hypnotized by the fabulous hypnotist Justin Tranz. They believed they were in their future, complete with a grown up daughter and a home, which was, in fact, the room within an IKEA store. (You can revisit that ad here.) The second part of the campaign has now been released, and this time it stares Jeff and Beth, who, once again, were hypnotized into believing they were experiencing very real life in the bathrooms and bedrooms of their local IKEA store. The new film is side-splitting funny, with Jeff and Beth…
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Check out #IkeaTimeTravel
Have you seen the fascinating, and downright hilarious new ad campaign from Swedish furniture giants IKEA? If you haven’t, you are in for a treat. IKEA have decided to focus on bathrooms and bedrooms, the rooms where we start and end our days, as the centre-point to their latest film campaign. But they have also enlisted the help of famed hypnotist, Justin Tranz, and some very susceptible members of the general public, to produce a campaign that is honestly like no other I have ever seen. Johan Wickmark,catalogue manager at IKEA tells us a little more about the concept of the campaign, he explains “At IKEA, we believe that life…
