Ikea’s Time Travel experiment with Jeff & Beth

We have all seen the first part of the hilarious Ikea Time Travel Experiment campaign, where a young couple were hypnotized by the fabulous hypnotist Justin Tranz. They believed they were in their future, complete with a grown up daughter and a home, which was, in fact, the room within an IKEA store. (You can revisit that ad here.) The second part of the campaign has now been released, and this time it stares Jeff and Beth, who, once again, were hypnotized into believing they were experiencing very real life in the bathrooms and bedrooms of their local IKEA store.

The new film is side-splitting funny, with Jeff and Beth snoozing, fully dressed, in the middle of a busy store. Jeff is prompted into proposing to Beth, and it is almost excruciating to watch, as he explains why he wants to marry Beth (when we met we both liked pizza even though we are both lactose intolerant – I laughed out loud! – what a line.) We then also see Jeff, who now believes he has a son, trying to explain where babies come from. It is super funny, and Jeff is an absolute star, totally absorbed in the story and his (possible) future life.

You can find your future bedroom and bathroom in the new IKEA catalogue, visit http://www.IKEA.com

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