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Could this be the year that ethical fashion finally becomes mainstream?
It’s been around for a few years now, but for many, ethical fashion is a bit like the gym – you know it’s a good thing, but you don’t necessarily go there! Images of hippies wearing tie dye and smelling of joss – sticks were so prevalent that fashionistas saw ethical fashion as a thanks – but no thanks moment. No amount of moral feeling was worth that amount of hemp. But things may be changing, and in future years, people may point to February 2011 as the turning point. The month in which ethical fashion made headway, headlines, and with the new fair trade, fair mined hallmark, made history.…