White Stuff Autumn Collection – sneak preview.

The sales are still in full swing in a town centre near you, but I always think it is exciting when we start to see a glimpse of the new season’s looks. New colours, new fabrics, different shapes and lengths all go to make shopping that little bit more exciting. So, Fashion-Mommy is going to start previewing the upcoming season by starting with a sneak peek at the collection of one of the High Street‘s most fabulous independents – White Stuff.

I am a great fan of White Stuff,  there always seems to be a quirky side to its designs that I find so appealing. In addition, the attention to detail is impeccable, pretty buttons,vintage style stitching and high quality fabrics just giving White Stuff clothes such a lovely feel. This season is no  exception.

A/W 2011 @ White Stuff

There is almost a 1940s Land Girl feel to the new collection.Pretty floral print dresses are teamed with brightly coloured tights for Autumn, but could easily be worn without in event of an Indian Summer.  Great chunky boots add to the English Classic feel, and I couldn’t help but think of Stella Tennant and Alexa Chung, the quintessential English girls, when viewing this collection.

This is a great transitional collection that will take us from High Summer to Autumn so easily. The look above would be perfect for the remaining pop festivals, especially those amazing cherry boots. It seems that White Stuff have done it again!

White Stuff hits Birmingham

Cannon Street, Birmingham. City centre street ...

Image via Wikipedia

Circle the date Friday 29th October on your fashion calendar, for this is the day that the ‘White Stuff’ hits Birmingham. Now, before you start to think about putting salt on your paths, or get ideas I’m thinking about some dodgy drink  milk campaign from the 1970’s, let me make things a little bit clearer. I am talking of course about ‘White Stuff’ the ultra cool and stylish fashion and lifestyle store that is set to open on Cannon Street next friday. Cannon Street, already a chic style mecca and currently home to Hobbs, Jigsaw and MAC will now have a new ‘must visit’ store, and Fashion Mommy is getting very excited about this.

White Stuff has a fabulous clothing range for men and women, and is known for style and quality. It has a fabulous range of accessories, with some of the most amazing scarves that you can buy on the High Street. I am currently totally coveting the ‘Toasty’ scarf and the gorgeous ‘Diane’ gloves that would both look amazing with my winter jacket.

Diane Gloves from White Stuff

The Amazing Toasty scarf from White Stuff

The opening day, Friday 29th October, promises to be a day of fun and fashion. There will be party bags full of goodies, special offers and even a baking competition where the lucky winner could receive a £100 White Stuff wardrobe. If you are in Victoria Square, look out for the Special White Stuff routemaster bus, as the staff onboard will be handing out special offers.

The White Stuff will be a great addition to the thriving fashion city of Birmingham. The quirky, award-winning window displays will be fun to watch out for, and their will be events and special offers going on throughout the year. In addition, White Stuff will be supporting Birmingham PHAB camps which support the integration of Physically handicapped and able-bodied youngsters.

So, put the date in your diary, Friday 29th October, and Fashion-Mommy will see you there.