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A chat with Elijah Choo – the genius behind Bodhi.
Elijah Choo is a botanical genius, the leading light behind the stunning range of Bodhi botanical therapies. This is an amazing range of gels and bath therapies which, in just a year, have gained a cult following (me included!) and have recently been nominated in the UK beauty awards for best new product. I have been lucky enough to get the very busy Mr Choo to spare a few minutes to answer some of Fashion-Mommy’s questions about one of my most beloved brands. 1. Describe Bodhi for the uninitiated. Bodhi is an eco-luxury skincare brand launched in Birmingham last September. Bodhi means “enlightenment”. Our namesake is our guiding mantra: to…