Last week saw the launch of a new personal shopping service in Birmingham’s fabulous Topshop store. The store, situated in the Bullring, will now offer a complimentary shopping service that will help you to find that perfect outfit for a special event, or to update your wardrobe with key pieces for the new season, or even enjoy a girlie shopping trip by combining a style session as part of a girl’s day out.
To celebrate the launch of the service, Topshop, in collaboration with Style Birmingham Magazine, hosted a very special event, with invites for bloggers and Style Birmingham readers. The event was designed to introduce the service and a chance to meet the stylists, whilst being entertained by a live DJ. There was also a chance to enjoy a glass of Prosecco and a very special cocktail, along with some canapes created by top Birmingham restaurant Gusto.
You might believe that you don’t need a personal shopper, or that this sort of service is not for you, but the Topshop ladies were very clear on why the service is so useful, particularly if you love clothes, but are not sure how to put outfits together, or find yourself always wearing the same type of outfits. The stylists can answer your questions, and also allow you to maybe be that little more adventurous, with your personal shopper finding you an outfit that you might not necessarily chose for yourself.
The night was a great excuse to shop, with a free goodie bag with every purchase. There was also a chance to take a look around the personal shopping area, with its chic decor, extra large changing rooms and soft lighting – a really glamorous area that has a boudoir feel, just perfect for a shopping trip that also allows you to feel pampered and special.
A night in Topshop is an excuse for checking out the latest trends, and shopping is even better with an elderflower and cucumber cocktail…