Topshop Bullring Launches Personal Shopping Service In Style

Last week saw the launch of a new personal shopping service in Birmingham’s fabulous Topshop store. The store, situated in the Bullring, will now offer a complimentary shopping service that will help you to find that perfect outfit for a special event, or to update your wardrobe with key pieces for the new season, or even enjoy a girlie shopping trip by combining a style session as part of a girl’s day out.

To celebrate the launch of the service, Topshop, in collaboration with Style Birmingham Magazine, hosted a very special event, with invites for bloggers and Style Birmingham readers. The event was designed to introduce the service and a chance to meet the stylists, whilst being entertained by a live DJ. There was also a chance to enjoy a glass of Prosecco and a very special cocktail, along with some canapes created by top Birmingham restaurant Gusto.

You might believe that you don’t need a personal shopper, or that this sort of service is not for you, but the Topshop ladies were very clear on why the service is so useful, particularly if you love clothes, but are not sure how to put outfits together, or find yourself always wearing the same type of outfits. The stylists can answer your questions, and also allow you to maybe be that little more adventurous, with your personal shopper finding you an outfit that you might not necessarily chose for yourself.

Ruffle Bardot Mini Dress £59.00 Click to visit Topshop

Asymmetric Midi Dress £55.00 Click to visit Topshop

The night was a great excuse to shop, with a free goodie bag with every purchase. There was also a chance to take a look around the personal shopping area, with its chic decor, extra large changing rooms and soft lighting – a really glamorous area that has a boudoir feel, just perfect for a shopping trip that also allows you to feel pampered and special.

Stripe Cutwork Frill Smock Dress £48.00 Click to visit Topshop

Metallic Stripe Bardot Dress £46.00 Click to visit Topshop

A night in Topshop is an excuse for checking out the latest trends, and shopping is even better with an elderflower and cucumber cocktail…

JESSIE V-Cut Mid Heel Court Shoes £59.00 Click to visit Topshop

TALL Statement Button Midi Skirt £39.00 Click to visit Topshop

VALENTINE Sweetheart Sandals £46.00 Click to visit Topshop

ROA Faux Fur Mules £49.00 Click to visit Topshop

Ahead of Style Search Birmingham – A stylish Interview with Kate Lawler

Saturday will see the launch of Style Search Birmingham. Big Brother’s starm Radio DJ, Kate Lawler, is on the lookout for the most stylish people in Birmingham as part of a brand new initiative from Style Birmingham. Accompanied by Style Birmingham’s Andrew Riley, Kate will be scouring the city’s nightlife in search of those whose style seriously impresses.

Ahead of this, Kate has answered some of Fashion-Mommy’s questions in regard to her own style. Enjoy!

Fashion-Mommy: Tell me a little bit about the style challenge, and why you wanted to be involved.

Kate: I love fashion, and I love Birmingham. Since I moved here around 4 years ago I’ve come to realise that Birmingham is a fantastic city for shopping and home to some of the most stylish young people in the country. I think the style search is a brilliant idea that will also give recognition to those who’s style is really unique and eye-catching.

FM: How would you describe your own style?

KL: My style is more boyish that girly. I like to mix vintage and high street. I rarely shop in designer stores.

FM: Where are your favourite places to shop in Birmingham?

KL: Frock On Vintage in Digbeth, a little boutique run by fashionista Pam Cheema where I always find hand-picked vintage items and shop in private. Selfridges in The Bullring is amazing for variety! Topshop & Urban Outfitters I love too.

Kate with Pam Cheema

FM: Where do you stand on the High Street verses Designer debate?

KL: I think anyone wearing high street can pull off just a stylish look as someone wearing designer. Some of my friends can afford to shop in expensive stores and only buy designer. Others will only ever spend their hard-earned cash in high street shops but most of the time will look just as stylish if not better than the girls who’ve blown hundreds of pounds on expensive items. I love both.

FM: Do you have a favourite designer?

KL:Not really but after watching and reading about London Fashion Week I think if I were to only shop designer labels they would be Mulberry, McQueen and Gucci…

FM: Whose personal style do you admire? KL:

Alexa Chung always gets it right.

FM: What would you say has been your biggest fashion mistake?

KL: The night I won Big Brother 3 and wore a part denim, part sheer floral print skirt and a cream lace shirt. I looked like I’d made my outfit out of curtains.

FM:If your house was on fire and you could only save one item from your wardrobe, what would it be?

KL: My leather biker jacket from GAP which I bought 12 years ago.

FM: And finally, Finish this sentence.. Style is…..


Many thanks to Kate for answering the my questions, and to the ever lovely Andrew Riley and Kim Stephens from Style Birmingham. For more information about the Style search, see below.