When do you officially start your countdown to Christmas? Is it when you first realise that every advert on TV is for some sort of toy? Is it when you see the giant tins of Quality street have arrived in your local supermarket? Maybe your countdown doesn’t begin until the first Christmas lights switch on, or until you see the John Lewis advert, or maybe you are far more traditional, and start your countdown when you open that first window on your advent calendar. For me, the Christmas countdown starts when Selfridges open Destination Christmas, opening the curtains on their wonderful festive windows, and introduce the ‘elfridges’ who are there…