• beachwear,  fashion,  shopping,  style

    Gudrun Sjoden – taking inspiration from the Far East

    This Spring, Scandinavian fashion legend Gudrun Sjoden is taking her inspiration from Far Eastern travels, with collections inspired by Hong Kong, Indonesia, Japan and China. With new Spring/Summer campaign imagery chocked full of beautiful settings and gloriously colourful clothing, this might just be Gudrun’s best ever work.     Gudrun’s collections are based on great quality cotton and organic fabric, beautiful prints taking inspiration from a wide variety of settings and sources, and wonderful use of colour that reflects the vibrant nature of the designer herself.  I adore the styling for the campaigns, it is always a little bit wild and avant garde, with clashing colours and prints thrown together…