The World’s biggest Primark opened in Birmingham just before Easter. Formally a complete shopping centre ( Pavilions) I don’t mind admitting that I was one of the people who couldn’t see just how this would work. Surely it would be too big to be just one store. Well, after leaving it a few weeks to calm down I since ventured into the store twice to take a good look around, and I have to say I am impressed. In days when our department stores of old are on the decline, this is like a new form of department store, complete with a beauty department and treatments, cafes for comfort stops and departments for men, women, children and home. It has something for everyone, and is as affordable as ever.
There are floors for menswear, childrenswear and two floors which make up womenswear including a holiday shop and accessories section. The ground floor has the Duck and Dry salon which offers a range of treatment including express hair and nails, and there is also a decent beauty section which has everything from cosmetics to skincare.
In terms of fashion a store this size can carry far more ranges than you will find in your average Primark store, and, more importantly, you will probably be able to find items in your size. My problem with Primark in the past was that I struggled to find a good range of sizes, plenty of small sizes but hardly anything for the plus size. This is not the case now, I found lots of items in my size so I was virtually spoilt for choice.
My favourite element of the fashion floors are the fabulous range of accessories. Once again these are brilliantly priced and there is just so much choice.
Disney Lovers are just spoilt in this store, as well as a Disney shopping section filled with clothes, toys, accessories and homewares, there is also the already infamous Disney Cafe, although it has to be said this is very busy, even on a weekday.
My final verdict: Definitely worth a trip if you are in and around Birmingham.