If you wanted to name the hottest celebrity brand of the last two years, you would be hard pressed to get any further than ‘LOVE’. Since it’s launch two years ago,’ In love With Fashion’ has been a total celebrity favourite, with its gorgeous dresses, jumpers and jackets being worn by the likes of Denise Van Outen, The Saturdays, Fearne Cotton, Alysson Hannigan, Cheska Hull, Alexandra Burke and almost all of the TOWIE girls, from Lydia Bright, Sam and Billie Faiers, Jess Wright, Chloe Sims and Lauren Pope.
It’s not surprising really, Love’s dresses are frankly just so pretty, and you can tell how much the fashionista’s love them as they wear them again and again. Take Cheska Hull, a real fan of the brand, who is regularly seen in her python print maxi dress, for both daytime occasions and evening events.
This month has seen Love celebrate its second birthday…and by a huge coincidence, it is also the second blog birthday for Fashion Mommy this week. I feel quite honoured to have been starting up at the same time as this mega brand, and am hoping that both of us continue to grow and move from strength to strength. And seeing as Love is a great celebrity favourite, and fashion-mommy loves to focus on getting the celebrity look, it seems only fitting that our two brands should collaborate on a very special competition!
But before I get onto that very special and exciting news. I want to show you a few of my key picks from Love for the new season. These are the dresses that I think you will see the celebrity fans wearing in the next few months. I’m especially loving the new Ox Blood red shade that is a really warm and rich shade for Autumn/Winter 12.