Ad campaigns Autumn/Winter 2011/12,  beauty,  celebrities,  fashion,  jewellery,  London,  style

Jian of London’s Stardust press launch – gemstones, manicures and cupcakes!

Last Thursday saw the  glorious launch of Jian of London’s stunning Stardust jewellery collection in the sumptuous surroundings of Four London’s beautiful Conduit Street Salon. This event combined exquisite jewellery with a host of pampering treats and lashings of champagne, canapes and cupcakes.

The event was to showcase the stunning jewellery designs of Jane Massie and Jian of London before the official launch in September. I had a chance to be properly introduced to the brand, which only launched in the UK three years ago. Jane explained to me  that previous to this, she had lived in the USA,  and that she had found the UK market to be quite different to the US market – in America ‘the blingier – the better’ seems to apply, but the UK are very partial to small, delicate designs. Jane explained to me that she had always had a love of jewellery, but wanted to work with precious stones and metals rather than simply creating pieces of costume jewellery. Jane spoke with passion about her love for simple, elegant lines in jewellery, and this is plain to see in the designs. The stone is always the star, and is showcased to perfection in a series of clean, elegant settings that enhance the stone, rather than drawing attention away from it.

Of course, this being a glittering launch, there were no shortage of glamorous guests enjoying the gems and the beauty treatments. OK TV‘s Josie Gibson and Sian Welby, Danielle Brown and Lizzie Cundy were amongst the guests who enjoyed manicures courtesy of  the lovely Samantha Cunningham from Spa Barbies, who is frankly a nail genius(anyone who can make my nails look good…),  colour consultations by Four London, Eve Taylor Aroma wax arm and hand massages and spiritual readings. The cupcakes from Cute as a cupcake were divine, as were the canapes, and the whole event had a very relaxed girlie atmosphere that everyone seemed to enjoy.

Sian Welby and Josie Gibson from OKTV

 

Danielle Brown with Jane Massie from Jian of London

 

Lizzie Cundy enjoys the aromawax treatment

 

 

 

 

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