By now you will probably be familiar with the latest ad campaign for Boohoo.com that is encouraging you to not just wear your clothes, but to ‘own them’. The #ownit campaign is all about encouraging people to feel good in their clothing choices, to shop for clothes that actually empower the wearer by making them look good and feel good, and to understand more about how you can shop for your shape. I love the idea of this campaign. We should always wear our clothes – they should never be wearing us. But we often feel obliged to follow trends that don’t suit us merely because they are ‘fashionable’, or…