By now you will probably be familiar with the latest ad campaign for Boohoo.com that is encouraging you to not just wear your clothes, but to ‘own them’. The #ownit campaign is all about encouraging people to feel good in their clothing choices, to shop for clothes that actually empower the wearer by making them look good and feel good, and to understand more about how you can shop for your shape.
I love the idea of this campaign. We should always wear our clothes – they should never be wearing us. But we often feel obliged to follow trends that don’t suit us merely because they are ‘fashionable’, or wear edgy, fashion-forward pieces that we just don’t feel comfortable in. Any campaign that encourages us to wear clothes than actually enhance our life and make us feel comfortable has to be a good thing.
Shopping the Ad – my favourite pieces
This whole look is very Angelina Jolie during her Billy Bob Thornton stage.
Love the mixture of fabrics in this bomber jacket.
Love the idea of wearing these scuba skinnies with the colour pop heels. The heels are available in a range of bright colours. (Click here to see the other choices.)
This safari style shirt dress is my absolute fave current look from Boohoo – think Lauren Hutton in the late 1970s.
Dropped waist style relaxed dress – inspired by Victoria Beckham maybe?
This blouse is just so pretty. I love the sheer spot fabric.
Culottes could be making a comeback. This made me shudder slightly, until I saw this incredible look.
Kate Middleton has made the nautical style navy blazer an absolute wardrobe essential. This one is a brilliant buy.
To view all the pieces from the Ad, click here.