It’s not very often you get a press release that makes you wonder with awe about people who really want to make a difference to someone elses life. I received one today from the lovely Faith Brotherston, who told me that this story wasn’t really about fashion, although it does involve someone with beautiful long hair, and the Birmingham super salon Puro Hair.This is instead an inspirational story of how one young woman’s much admired locks are going to help children suffering from dreadful cancers. It was also a tale of how Fashion-Mommy readers could help the lady in question to raise money to give very poorly children special treats through the charity Ray of Sunshine.

Here is Faith’s email in full. Please help if you can.xx

A Birmingham wordsmith is going for the chop in a bid to raise funds and awareness of two vital charities that work with sick children.Copywriter Louise Wright, of Digbeth, Birmingham will put herself in the capable hands of city centre salon Puro Hair on July 21st and allow the stylists to snip off her mane before giving her tresses to Little Princesses, a charity that makes wigs for children who have lost their hair as a result of undergoing cancer treatment.Louise is now seeking sponsorship so that when the stylist gets scissor-happy, in addition to donating 10 inches of her hair, she can provide vital funds to Rays of Sunshine, a second charity that supports seriously ill children by endeavouring to grant their wishes.

Louise said: “My flatmate has been nagging me for years to get my hair cut as she is sick of having to use more than two boxes of hair dye every time she does my hair. I jokingly said I would only get it cut when it was long enough to donate to charity and then thought it was actually a very good idea. I thought that more than one charity could benefit and as I’ve always thought Rays Of Sunshine has done great work giving seriously ill children something to smile about, I chose them.”

Louise hopes to raise a minimum of £1,000 to help put a smile on children’s faces and give them an experience to remember.“I’ve contacted everyone I’m connected to on various social media sites to ask them to consider donating just £2, which isn’t a massive amount to any one person, but when added together will make a real difference for these sick children. Already the figures are creeping up and I am hopeful that I’ll meet, maybe even exceed, my target.

“Not many people know that your own hair can be donated to charities like Little Princesses and it can really boost a child’s confidence after going through, not only the trauma of being ill, but also losing their hair making their illness a constant reminder to them.” She said.

To support Louise and donate to her campaign, visit her secure donation page at http://www.justgiving.com/Louise-Wright5.

It’s hat week at Newlife!

Children’s charity Newlife is launching a very special initiative starting from tomorrow.  Called ‘Hat Week’ . anyone buying  a hat could be in with a chance of winning a winter wardrobe of goodies at the Newlife SuperStore in Cannock.

Thanks to generous retail donors, Newlife has received a bumper batch of new hats and is now offering the opportunity for anyone buying a hat, next week, to be entered into a free draw to complete their winter wardrobe. This is fabulous for fashionista’s, for has the two Kate’s (the Duchess and Moss of course!) have shown, no winter wardrobe is complete without least one fabulous tifter.

The promotion will last for the whole week beginning on Monday 3rd October. One lucky hat-purchasing winner will be drawn at the end of the week, to receive a £100 voucher for SuperStore items from a range of coats, boots, shoes and accessories to add to their winter wardrobe.

The fun doesn’t end there. There is the opportunity to be a model and enter yourself in the ‘best hat wearer’ competitions on Facebook, where people can upload photos of themselves wearing hats in three categories: best female, best male and best child wearer. These will be judged and one person from each category will win a £25 Newlife voucher. To enter simply upload your picture onto the Newlife SuperStore Facebook page; log on to Facebook at www.facebook.com/newlifesuperstore and snap/share your photo on the wall.

I love this idea,  and think yet again Newlife are thinking outside the (hat)box when it comes to initiatives to raise money for charity. Newlife is the UK’s leading children’s disability charity specialising in support to aid children affected by all disabilities.  In addition to funding equipment grants and research, the charity also offers support services operated by specially trained nurses and campaigns for a fairer deal for children to obtain the essential equipment and services they deserve.  The charity needs over £100,000 a month to provide essential equipment, such as wheelchairs, beds, walking frames, seating, safety equipment and communication aids, to disabled children nationwide.

Newlife CEO, the fabulous Sheila Brown, says: “This is a great way to get a bargain hat and a chance to win clothes plus your purchase will help disabled children as the profits from the Newlife SuperStore sales go to Newlife Foundation for disabled children.”

For more information

Information on the charity can be found at www.newlifecharity.co.uk or the trading company at www.newlifetrading.co.uk.  For further advice from the Newlife Nurse Services, call 0800 902 0095.

Newlife followers can also track Newlife on Twitter, www.twitter.com/newlifecharity, and Facebook, www.facebook.com/newlifefoundation.