Western markets run their annual cycle of fashion ranges and sometimes as a business, many brands opt for the safer route. Brands specifically make clothing items for celebrities and sit and wait, to see if the paparazzi will make their design shine brighter than those around it. Social media is an insurmountably powerful tool, and trends are born, lead, and spread online faster than any other method. This can run the narrative of what’s ‘in’ and what should be avoided. Something daring may be pushed into the limelight and given a proper look by different people such as the metropolitan elites in capital cities. But, this can undoubtedly put a…