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Jaeger A/W Press Day – Raiding the Archives
When a company is celebrating 130 years in business, it is a fair bet to say that their archives would be rich in quality and style, and totally ripe for modern re-invention. That is the story that was on display at the Jaeger A/W press day that took place last month in a rather lovely part of London. Jaeger had decided to look ‘back to the future’ for its latest collections, finding key pieces from the past, and then tweaking the designs for 21st century sensibilities. The original pieces were shown on a brown mannequin, with the modern interpretation being shown on a white mannequin. I have to say that…