When a company is celebrating 130 years in business, it is a fair bet to say that their archives would be rich in quality and style, and totally ripe for modern re-invention. That is the story that was on display at the Jaeger A/W press day that took place last month in a rather lovely part of London.
Jaeger had decided to look ‘back to the future’ for its latest collections, finding key pieces from the past, and then tweaking the designs for 21st century sensibilities. The original pieces were shown on a brown mannequin, with the modern interpretation being shown on a white mannequin. I have to say that in many cases, the original design was timeless and totally lived up to our modern-day ideals of style. But the new designs are fabulous, and sure to be modern classics themselves. Who knows, maybe in another 130 years we may be seeing new versions of these designs.
There were also a series of brand new designs that just epitomized classic, grown-up elegance. This was not a collection concerned with ‘fashion’ as a throwaway, disposable form. Instead, this collection was aiming for longevity in your wardrobe, with pieces that you will wear year after year after year. The coats, in particular, are just superb in every way, whilst the shift dresses are suitable for every occasion.