Madonna launches her first perfume

It’s taken Madonna a long time to come up with her first perfume. After a career that has seen music, film,video, books, clothing for her own line and collaborations with H&M amongst others, it is hard to believe that 2012 has seen the very first fragrance from the Material girl.

Hard to believe, but true. But the Queen of Pop has finally dipped her multi talented feet into the fragrance pond with the launch of Truth or Dare, her first perfume, which is currently available exclusively at Selfridges. Like the recent Stella McCartney fragrance L.I.L.Y, Truth or Dare was inspired by the singer’s mother, who tragically died when Madonna was just six, and whose perfume she carries with her everywhere. “My oldest memory of my mother is her perfume.’ Madonna says. ‘She always smelled like Gardenias and Tuberose’. Madonna wanted to recreate this scent saying that smell “connects us to memory, nostalgia and the ability to dream and fantasize.”

MADONNA Truth or Dare eau de parfum from £25.00

So what is the perfume like? I was lucky enough to be sent some samples and I have to say it is a really lovely, and long-lasting fragrance. It reminds me of the sort of fragrances that were popular during Madonna’s early 1990s heyday – Tendre Poison and Paco Rabanne’s Ultra Violet – both of which are big favourites of mine.  The smell is very musky and the elements of tuberose and gardenia come through very strong, making this a distinctive, pretty floral fragrance. It is also very long-lasting, being eau de parfum it retains a strong scent without needing to be reapplied.

I love the ad campaign,which shows Madonna looking much as she did at the time of the original Truth or Dare documentary/Blonde Ambition tour. I also think Madonna has taken care to make sure you can’t miss the pretty bottle in Store. Rather than glass, Madonna has opted for a  luxuriously classic bottle and box designed in collaboration with Fabien Baron . The whole packaging has to represent the concept of  Truth or Dare by balancing purity with provocation – the white bottle and logo represent truth and spirituality whilst the unexpected beading detail gives the bottle a raw edginess.

The Eau de Parfum starts at £25 for a 30ml bottle, going to £32 for a 50ml and £42 for a 75ml. I think this is really reasonable for eau de parfum. You can also get a shower gel for £14 for an all over scent. All fragrances are available exclusively at Selfridges.

MADONNA Truth or Dare shower gel



Stella’s fragrant tribute to Linda launches exclusively at Selfridges

They were one of music’s most iconic couples, the New York photographer and one-quarter of the most famous band in the world.  But in the world of Sex, drugs and rock and roll, the love of Paul McCartney and Linda Eastman was destined to be that rare thing, a romance that stood the test of time. And now, almost 14 years after Linda died from Cancer, her daughter Stella has launched a fragrant tribute to her parents love, L.I.L.Y, a beautiful eau de parfum that has launched exclusively at Selfridges this month.

L.I.L.Y was Paul’s nickname for Linda, the letters standing for Linda, I love you. Lily of the Valley was also Linda’s favourite perfume, adding double poignancy to this name. Stella herself says “It makes me think of my Mum. Her nickname from my dad was L.I.L.Y, Linda I love you.”

The perfume is the centrepiece to a ‘Stella’ takeover at Selfridges. From the 26th January – 14th February 2012, Selfridges is hosting “The World of Stella” throughout its flagship London store. Visitors to Oxford Street will be able to enjoy  dedicated areas and windows that celebrate the phenomenon that is the Stella McCartney brand including Stella McCartney ready-to-wear, accessories, sunglasses, lingerie, kids and an exclusive pop up store to celebrate the limited edition Adidas by Stella McCartney “My2012” collection on the ground floor. The worldwide exclusive launch of the new fragrance L.I.L.Y will be the crowning event, with the designer making a guest appearance on 8th February.

STELLA MCCARTNEY L.I.L.Y eau de parfum from £60.00 click to visit Selfridges

So what exactly does it smell like? Well, this is a perfume that will drag you kicking and screaming towards Spring. Lily of the Valley is often described as THE spring fragrance, with that freshness of bright mornings. But for those who like their perfumes to be less floral, there are notes of moss and amber to add an earthier tone. This makes it a very distinctive fragrance that is totally wearable every single day. Floral, yet earthy, these could be words to describe Linda McCartney herself, a perfect daughter to mother tribute.

L.I.L.Y is exclusively available at Selfridges until 14th February, going on sale nationwide on 15th February. Visit for more information.