It’s taken Madonna a long time to come up with her first perfume. After a career that has seen music, film,video, books, clothing for her own line and collaborations with H&M amongst others, it is hard to believe that 2012 has seen the very first fragrance from the Material girl.
Hard to believe, but true. But the Queen of Pop has finally dipped her multi talented feet into the fragrance pond with the launch of Truth or Dare, her first perfume, which is currently available exclusively at Selfridges. Like the recent Stella McCartney fragrance L.I.L.Y, Truth or Dare was inspired by the singer’s mother, who tragically died when Madonna was just six, and whose perfume she carries with her everywhere. “My oldest memory of my mother is her perfume.’ Madonna says. ‘She always smelled like Gardenias and Tuberose’. Madonna wanted to recreate this scent saying that smell “connects us to memory, nostalgia and the ability to dream and fantasize.”
So what is the perfume like? I was lucky enough to be sent some samples and I have to say it is a really lovely, and long-lasting fragrance. It reminds me of the sort of fragrances that were popular during Madonna’s early 1990s heyday – Tendre Poison and Paco Rabanne’s Ultra Violet – both of which are big favourites of mine. The smell is very musky and the elements of tuberose and gardenia come through very strong, making this a distinctive, pretty floral fragrance. It is also very long-lasting, being eau de parfum it retains a strong scent without needing to be reapplied.
I love the ad campaign,which shows Madonna looking much as she did at the time of the original Truth or Dare documentary/Blonde Ambition tour. I also think Madonna has taken care to make sure you can’t miss the pretty bottle in Store. Rather than glass, Madonna has opted for a luxuriously classic bottle and box designed in collaboration with Fabien Baron . The whole packaging has to represent the concept of Truth or Dare by balancing purity with provocation – the white bottle and logo represent truth and spirituality whilst the unexpected beading detail gives the bottle a raw edginess.
The Eau de Parfum starts at £25 for a 30ml bottle, going to £32 for a 50ml and £42 for a 75ml. I think this is really reasonable for eau de parfum. You can also get a shower gel for £14 for an all over scent. All fragrances are available exclusively at Selfridges.