Aegon Classic ladies Day – Fashion, Fizz and Umbrellas

There was rain of frankly Biblical proportions, which unfortunately did stop play, but it certainly didn’t halt the style of the Aegon Classic ladies Day in Birmingham last week, the day had it in spades. From House of Fraser pop-up stores showcasing Biba and Mary Portas designs, to local heroine Lisa Shepherd on hand offering style advice and hair rescue for those who locks had been lashed by the rain, the stylish ladies of Birmingham were offered pampering that sat nicely alongside the almost compulsory jugs of Pimms.

Leading the style parade was the gorgeous Michelle Heaton, the face of the Aegon Classic Ladies Day for 2013. She wore a stunning peach lace gown that showed off her amazing figure to perfection. Smiling and chatting and posing for lots of photographs, Michelle was the perfect embodiment of the fun of ladies day, and a great ambassador for the Aegon chosen charity partner, Ladies fighting Breast Cancer.

Another lady bringing a touch of glamour to the proceedings was the lovely ITV presenter and weather girl Lucy Kite. Lucy was filming the live weather report for the Midlands at the classic, and looked amazing in a white dress that she told me was from Zara.

There were lots of other guests who were gloriously dressed, many wearing the beautiful hats and fascinators of the Midlands leading milliner, Sally Harper Kenn of Sharper Millinery. Here are a few of my favourite looks.

Gorgeous bracelets from Terry Terry

The highlight of the day was a gorgeous fashion show that was the perfect showcase for some of the Midlands leading brands, from the gorgeous dresses of The Wedding Club and nominees from The Midland Fashion Awards, the glitz and bling of Emporium England and Terry Terry, and then those amazing head wear pieces from Sharper Millinery. The fashion show was transferred indoors due to the ever persistent rain, but it certainly brightened up the day, and the sun amazingly appeared soon afterwards.

The Fashion Show

Gorgeous gems from Terry Terry

Michelle Heaton launches the Aegon Classic Ladies Day

Yesterday I braved the snow and ice for a very special launch event that was taking place in Birmingham. In the glamorous confines of the In House Bar in Birmingham’s House of Fraser, the Aegon Classic Ladies Day was officially launched with Bucks Fizz, canapes and a very glamorous ambassador.

The very beautiful Michelle Heaton from Liberty X was unveiled as the official face of this years ladies day, and a more wonderful and apt person could not have been chosen. Michelle recently faced a very difficult health decision after she found she had an 80% chance of developing breast cancer due to the mutated BRCA2 gene. Michelle had a double mastectomy in November, and has since done much to raise awareness of breast cancer, breast surgery and reconstruction. With Ladies Fighting Breast Cancer the official charity of the Aegon Classic Ladies Day this year, Michelle offered a poignant reminder that breast cancer continues to  need further research and awareness.

Michelle looked amazing, having been styled in a wonderful Mary Portas dress from House of Fraser. Slim, tanned and toned, she looked the picture of health and spoke warmly of her excitement about the Aegon Classic Ladies Day event, and how this was going to be a real girls day out, talking of how she was going to bring her mother and friends on the day. She was then happy to mingle and chat with the guests, happily posing for photographs and discussing the terrible weather!

The Ladies’ Day at the Aegon Classic is taking place on Thursday 13 June at the Edgbaston Priory Club. For more information on tickets, please visit or call 0844 209 7359.