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All hail the maxi – the dress for all seasons!
In December The Sun Newspaper reported that sales of floor length gowns had doubled this year. Selfridges had reported amazing sales of maxi’s, citing a Project D blue silk dress designed by Dannii Minogue that had been a complete sell out, whilst budget chain Peacocks reported that their best seller had been a £32 off the shoulder dress. The Sun put the success of the maxi dress down to the X Factor, believing that the looks sported by Cheryl, Danni and other contestants on the show had help raise the popularity of full length dresses. But we are now a full month away from the X Factor, with maxi dresses…


