Must Visit: New Square opens a new chapter in West Bromwich Shopping

When I was a little girl, West Bromwich was a shopping experience I used to love. Lots of top name stores, two shopping centres (ultra modern with a water featured that flowed from the ceiling), and with a general buzz you find in popular shopping destinations. But in recent years the towns shopping centre’s have begun to look their age, many big names have left the town, and, to be honest, the town has struggled to compete with Big Brother Birmingham and the bright and shining Bullring.

But I think all that is truly going to change with the opening, last weekend, of New Square, the Midlands hottest new shopping destination. In just a couple of days, 73,000 people visited New Square, enjoying a range of stores and restaurants including  Costa, Tesco Extra, Next, JD, Outfit, Bank Fashion, Deichmann, Poundworld, Phones 4 U, Prezzo and  Harvester.

The centre was officially opened by the fabulous Cyrille Regis, Baggies legend and all round footballing hero, and this set the stage for a weekend of fun family activities, from a teddy bears picnic to the Free Radio Fun Day. It is estimated that 2,500 free ice creams were given out over the weekend, as shoppers soaked up the tropical atmosphere whilst enjoying the sounds of jazz organised in conjunction with The Public, the neighbouring arts centre that is currently under threat of becoming a new college annex – a travesty that I hope will never happen.

With The Odeon cinema also opening it’s West Brom door last weekend , and with Nandos, Primark, Schuh and Greggs also arriving in the coming weeks, West Bromwich will once again become a great shopping destination, with a fabulous Arts Centre in The Public that it can also be proud of.

Steve Burr, centre manager at New Square comments: “It’s been a phenomenal opening weekend for us and the buzz from local people has been great.  We’re now looking forward to settling into our West Bromwich home, as we continue to welcome new tenants who will be joining us throughout the rest of the year.”


Linda Saunders, Managing Director of The Public said,

“We’re absolutely delighted that the New Square Shopping Centre has had such a dramatic impact on our visitor numbers attracting thousands of people from across the region. Over the last 4 years we have seen a steady increase in visitor numbers and the launch of New Square will make a step change.

“It’s fantastic to see that the original vision of The Public and New Square is now being realised and coming to fruition, leading to a more vibrant and exciting future for West Bromwich.”

How to dress up your little black dress – with a bit of help from Outfit.

Every woman has a little black dress in their wardrobe. It’s that failsafe item that can be pulled out at a minutes notice to fulfill any social occasion. And now that we are in the midst of the credit crunch, that little black dress may become even more important for all those parties and gatherings we’ve been invited to. All you need to do is add a bit of glitz!

And fashion mommy is about to make life a little bit easier for you. Those lovely people at ‘outfit’ have recently sent me their Christmas accessories guide, and it is filled with glitzy, glam items guaranteed to dress up even the dullest black dress. And with stores such as Miss Selfridge, Topshop, Wallis and Evans all under one roof, you will definitely find something that suits your style and price point. I’ve found some plain black dresses from various stores, just in case you decide to invest in a new wardrobe classic.

Look 1

This is a beautiful black dress from Wallis, available now for £50. This style is crying out for a bit of bling! Add a stunning brooch from Miss Selfridge (£10), Dorothy Perkins feather detail heels (reduced to £42) and a Miss Selfridge feathered clutch bag and you will be the belle of any ball.

Beautiful Black dress from Wallis



Look 2

I love the sleeves of this Wallis shift dress. This is already a very pretty dress and could be worn as it is, but I think the high neckline could support an ornate bib style necklace from Miss Selfridge. Keep this dress fashion forward by adding a pair of colour pop red heels from Dorothy Perkins, along with an animal print clutch bag.

Look 3

This is a great dress from Beth Ditto for Evans. Long and stretchy, it is ultra flattering and very sexy. I would add a stretchy. lace effect belt from Evans to accentuate the waist. Filigree Chandelier earrings and Lace peep toe heels (all from Evans at Outfit) would complete the outfit.

All these items can be found in Outfit stores across the country. For your nearest branch go to