Peacocks to release a royal wedding dress for just £60!

Fab High Street store Peacocks were one of the stores who had success with a copy of the Reiss engagement dress, and now they have launched what must be the most reasonably priced copy of the Sarah Burton wedding dress, priced at just £60.

This dress is going to be launched as part of the Editions range as an online exclusive on August 6th, and is expected to be an instant sell-out. This is the first time that Peacocks has sold a wedding dress, and  I think this is a very clever move, as this retains the spirit of the royal wedding dress, if not being an identical copy.

Antonella Bettley, Peacocks’ head of ladies wear, said: “Catherine’s dress had elements that translated well for our customers, the classic neckline with the overlay of lace, and full skirt, were not only classically beautiful but also flattering for a womanly figure. We hope the dress makes customers feel every inch a princess whether they choose to wear for their own wedding or a summer party.”

The dress will come in sizes 8-18, and if you want it, I’d make plans to get up early when it goes on sale.

Peacocks Press day – I want it all!

Thursday saw the Peacocks Summer Press day, held in the sumptuous  surroundings of the Haymarket Hotel, London. Peacocks is one of Fashion-Mommy’s favourite stores for stylish shopping on a budget, so I was really excited about seeing the new collections being revealed. I was not disappointed!

The unseasonably warm weather outside made this the perfect day to showcase Summer collections and beachwear. The luxurious setting of the Haymarket Hotel’s poolside just added to that Riviera feel.  There were many different ranges being showcased, from The Pearl Lowe collection, to the new Peacocks boutique range that includes Peacocks by Design. Daisy Lowe’s new range of swimwear was also being launched, along with Peacocks womenswear/menswear and childrenswear for the upcoming season. Clearly there was something for everyone.

Pearl Lowe

Pearl Lowe’s brand new vintage inspired dresses have been available in store since March 31st and are another unqualified success for the former singer turned designer. The whole collection was on display, a fab range of tiny floral printed teadresses in a range of flattering fabrics. The dresses are a slightly longer length than in previous collections (hurrah!), but are in a range of mouth-watering pallets – violet,coral and cream. Puffed sleeves, tiny button details and tie backs make the whole collection just beautiful – and sure to be another sellout.


The beachwear was a good mixture of cute,cotton brights and dreamy,floaty kaftans. There were maxi tube dresses in primary colours and animal print sheer kaftans. The amazing price points – most items were less than £20- meant that these are summer essentials that can be rolled up and thrown into a suitcase for that amazing summer holiday.

Jewellery trends

The jewellery trend for Summer was all about colour. From retro floral print bangles to colour  clashes Asian inspired chandelier earrings, colour was everywhere. Flowers were also a big trend, I predict that the new ‘Halo’ floral headband will be a huge statement come festival season. This is a laurel style headband with adorned with small flowers like daisies.

For Autumn/Winter statement pieces of goldtone jewellery return, with long strands of beads and heavier necklaces to be worn against those party frocks.

Peacocks by Design

This is a fab designer inspired range of dresses launched last week.  Inspired by 1950s silhouettes and prints, this collection has Audrey Hepburn style dotted prints, chiffon bib front dresses that would be perfect for Carey Mulligan and Kiera Knightley, and a range of pastel and muted shades that make for a very pretty collection. There are big belts and cinched in waistbands that create a very flattering feel to the dresses.

Although the collection is mainly tea-dress style – there were a couple of amazing maxi dresses, including a beautiful blue Halston style one sleeved dress, and a black floral boho style dress that I just loved!

Boutique collection

Imagine you stumbled into an attic and found a perfectly preserved collection of never worn, exquisite vintage clothing. Would never happen? Well, this perfectly describes the Boutique collection, which is straight from mother;s 1950s/60s closet.

There were amazing lace dresses in black and coffee colour with embellished pearl collars. Beautiful black lace and floral full-skirted dresses with Peter Pan collars and ribbon belts. Frill neck blouses just crying out to be paired with skinny jeans and a sharp tuxedo style blazer ala Coco Sumner. This is a collection with Mia Farrow, Michelle Williams and Alexa Chung at its heart. Totally amazing and all under £50.

Womenswear collection

Continuing the vintage theme,the Peacocks womenswear collection had a standout lace dress that will definitely be a best seller. Coming in white and coral, this pretty dress has the trademark Peter Pan collar and silk ribbon belt. Also sure to be successful were the Halston style chiffon mini dresses. These were also in coral/pink and a pastel multicoloured version and were reminiscent of the purple dress worn by SJP in Sex and the City 2. There was also a bright, stripy vest dress with Prada style stripes that would be a perfect holiday dress.

As well as short, flirty dresses, the collection had a host of  full length dresses that proved the maxi dress is definitely a wardrobe staple that is here to stay. Ranging from batwing sleeved styles that shrieked global traveller, and just needed some large shades and an oversized bag to  complete the outfit, to more boho style with tiny floral prints and skinny belts, these are amazing  dresses that I will be adding to my summer wardrobe.

Autumn 2011 previewed

Camel and muted shades will still be around, with black having a major revival.  My pick of this collection was a green cap style coat which looks like  a designer find and yet will cost just £45.


A great selection of shoes and bags were on display. There were shoes to suit every occasion in a mixture of styles, from animal print skyscraper heels, to silver ballet flats. I loved the beach inspired dotty wedges and straw hat that had a long, hot summer feel.

All in all Peacocks have produced  fantastic new ranges with affordable price points which would grace any fashionista’s wardrobe.