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Morning School Run – The First Catwalk of the Day
Gone are the days when mums did the school run in their pyjama bottoms and slippers with no makeup on. Mums are now glamming up for their daily trips to the school yards to drop their kids off. It doesn’t mean rolling up in the most up to date car, but also strutting down the school playground in heels, the latest designer handbag or face of makeup. The school playgrounds have now become a hub for mums to showcase their latest fashion items to compete with other mums in the yummy mummy contest. I’m sure that the kids couldn’t care less whether mummy has Dior lipstick on instead on MAC…
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The School Run fashionista!
According to a recent poll conducted by Debenhams, six in ten moms feel pressure to dress to impress whilst doing the school run. More than 1/3 wear heels when they are walking/driving their little ones to school. On average, they spend one hour and 15 minutes getting ready to drop the kids off. Why is the school run now a fashion event? I have a two-year old, and whilst not actually doing the school run, I take my little one to play and stay twice weekly. I started off going in jeans and flat shoes – all the better to get down on the carpet to play with cars and…
