Morning School Run – The First Catwalk of the Day

Gone are the days when mums did the school run in their pyjama bottoms and slippers with no makeup on. Mums are now glamming up for their daily trips to the school yards to drop their kids off. It doesn’t mean rolling up in the most up to date car, but also strutting down the school playground in heels, the latest designer handbag or face of makeup.

The school playgrounds have now become a hub for mums to showcase their latest fashion items to compete with other mums in the yummy mummy contest. I’m sure that the kids couldn’t care less whether mummy has Dior lipstick on instead on MAC or this seasons Victoria Beckham handbag instead of her Mulberry. It’s the mums in fierce competition to keep in with the Mummy Club clique and make sure they stay on trend.

mums on the school run

Yummy mums on the school run want to be accepted by other fashion forward mum’s who most often than not have their own businesses, or are simply stay at home mums networking and lunching every day to socially climb up the popularity ladder. When your little one comes home and places her invitation out of her Peppa Pig lunch box on the kitchen table to one of her peers 6th birthday party in the next 4 weeks, you know you and your child have been accepted into the clique. It’s the mum’s who are the decision makers when it comes to organising balls, high profile charity events and kiddies parties. First it’s the 6th birthday party, and secondly comes dinner with the husbands, with the end goal being accepted to their annual prestigious charity ball in the grounds of their million pound homes.

Whilst shopping for the latest children’s Kicker Shoes  mums are now spending time looking for their new shoes ready for the school run. With Cloggs Online you can get the perfect kids kickers and a pair of stylish womens shoes all in the same place.

The School Run fashionista!

According to a recent poll conducted by Debenhams, six in ten moms feel pressure to dress to impress whilst doing the school run. More than 1/3 wear  heels when they are walking/driving their little ones to school. On average,  they spend one hour and 15 minutes getting ready to drop the kids off. Why is the school run now a fashion event?

I have a two-year old, and whilst not actually doing the school run, I take my little one to play and stay twice weekly. I started off going in jeans and flat shoes – all the better to get down on the carpet to play with cars and train sets. But I was amazed at  just how some of the moms were dressed. Tight skinny jeans, teamed with high heels and Rick Owens style leather jackets seemed to be the norm for some of the moms, with glossy Cheryl Cole hair and a full face of that clever barely there make up. I felt quite dowdy in my jeans,flats, scraped back hair and no make-up look, although I was able to play with Baba in a way that skinny jeans would never allow.

I have since decided that the school run yummy mummy’s are split into two distinct categories. Allow me to introduce them to you.

The Claudia

The Claudia mom follows the perfectly groomed example of Claudia Schiffer. From the top of her glossy hair to the tips of her heeled shoes or boots, Claudia treats the school run as another catwalk appearance. Markus Lupfer luxurious knits are about as casual as Claudia ever gets. Elle McPherson is another honoured member of this group. She even wore red leather trousers to do the school run. These mommys are  never without sunglasses, even if it is a wet Wednesday morning.

The Liv

The Liv follows the example of the lovely Liv Tyler. The school run is when you drop the kids off at school, not a photo opportunity. Therefore, warmth and comfort are the name of the game. chunky knits, flat shoes and Ugg boots all make an appearance. Jeans can be boyfriend style rather than skinny, even converse pumps can make an appearance. SJP is a member of this group, with her cute beanie hats and Ugg boots. These women still wear the inappropriate sunnies…but they are celebrities after all!

The Debenhams poll cited that 39% of women cited competition with other moms as the reason for the glamorous school gates look. Clearly, the Claudia’s have a lot to answer for. 13% dress to impress the hot single dads,whilst 37% admit that they change straight back into something more comfortable when they get home.

So, which mommy are you? Do you paint your nails before you leave for the school run, or are you dragging something from the bedroom floor whilst trying to  get the kids to brush their teeth? Whether you’re a Claudia pounding the playground catwalk, or a Liv kicking a football with the kids, the school run promises to remain an interesting and fashionable experience for all involved in it.