What colour shirts do women prefer?

When choosing a shirt to impress, a few questions might cross a man’s mind: does it match with the trousers? Is the material of a good quality? Is it suitable for the dress code? But something else that men should be asking is – what does this colour say about me?

Research has shown that the colour of a man’s shirt is important in how they are perceived by people around them, if you want to come across as powerful; choose red. If you want to show confidence, always opt for black. Charles Tyrwhitt, experts in men’s fashion and retailers of men’s formal shirts, have been investigating this further to find out which colours women prefer on men.

Choosing the right colour

When it comes to deciding which coloured shirt to buy, there are some that are perceived more positively by the opposite sex. Consider purchasing one of the following coloured shirts on your next shopping trip if you’re looking to dress to impress…


Red is associated with Valentine’s Day and all things romantic, it signifies love and passion. It is thought that the attraction to red comes from our biological roots – many animals such as baboons are attracted to the opposite sex if they display bright colours. However, to wear this on a first date might be slightly overpowering.

If you’re looking to demonstrate power and a strong social status, red is a good colour to go for. Research found that wearing red can actually boost the wearers own confidence, which will be a good thing during a first date for women who are looking for a man with some self.

In a survey which explored the attractiveness of men in different coloured shirts, red was found to be one of the most loved colours. This perception was global – so wherever in the world you go wearing a red shirt, expect to get a similar reception.

However, although the colour was linked to romance it was not associated with the wearer being kind or sociable – perhaps you’ll have to demonstrate these traits through the power of conversation instead.


Although originally kept in the wardrobe for mourning, black is now worn for various occasions by many fashion followers. Similar to red, black can be perceived as the colour of self-assurance – 56% of women said that it inspired confidence. Other comments included that the colour black made the wearer appear more intelligent and sexy – perfect for a first date!

Black is renowned for being worn at classy events. It is a versatile colour and don’t be afraid to mix and match, for example jeans and a black shirt is a good casual outfit for many events.


White is another colour that rates high when it comes to shirt, not really surprising as it is a style classic for both men and women. White is perceived to be the least arrogant colour and instead gives off the impression that the wearer was full of optimism!

A white shirt is a nice and classic look for when you are trying to impress at a formal event. However, during research, it was the definitive white t-shirt and jeans combo that caught women’s eyes and was perceived to be the more attractive look for a man.

Ones to avoid

There are also some colours to avoid when it comes to choosing a shirt. In many surveys revolving around the attractiveness of colour,  the 1970s classic colours of orange and brown consistently performed poorly. Perceived as quite boring and drab colours in general, these were not popular, although some said a bright orange shirt could brighten up an outfit nicely on a summer’s day.

Pink didn’t go down very well either.Only 5% of people thought that intelligent people would wear this colour!

Other tips

When choosing a coloured shirt consider the following tips too:

  • Many men look great in a colour that matches their eyes, if you have green eyes perhaps opt for a moss green shirt- a popular colour this season
  • Avoid wearing dark colours if you have a light complexion, this can really draw your skin tone out and make you appear paler
  • If you have dark hair, opt for bright colours as these are likely to complement you more



TM Lewin present the perfect white shirt

The perfect white shirt is the holy grail of shirts. Finding a shirt with the right cut, the right fit, the perfect buttons, the crispest whitest of whites is not an easy task, and when you add into that the fact that of a rather large bust that needs to be flattered rather than flattened, you make the task virtually impossible. So thank goodness for the legendary English tailoring of TM Lewin.

TM Lewin has been a must visit London destination for the discerning gentleman since 1898, when Thomas Mayes Lewin first opened his Jermyn Street store. These days the company has just under a 100 stores in the UK, catering to the shirt orientated needs of both men and women.  Recently there has been a surge in interest in women’s shirts, as androgynous styling and boyish trends have been adopted by stylish stars like Rihanna and Alexa Chung. Adding another lustre of cool to the brand was the recent use of this masculine tailoring as an accompaniment to the millinery of Philip Treacy during London Fashion Week.

So when you are looking for the perfect white shirt, it is hard to look anywhere else but TM Lewin.  I found my perfect shirt in the Fitted White Poplin Shirt. This was a gorgeous white cotton shirt that addressed a lot of my needs in a shirt. It had a cutaway detail on the neckline, which I felt was more flattering than a buttoned up design. I also loved the cut of this shirt with its contoured side detail and seams, again adding shape to the general design. I loved that this shirt was slightly longer in the body meaning it could be worn tucked in as well as hanging loosely. All in all, this was a shirt that seemed made for a curvier body, designed to flatter and enhance those curves.

Fitted White Poplin Shirt £32.50 click to visit TM Lewin

This is a versatile piece that every wardrobe needs – it can simply be styled so many ways. I concentrated on styling two classic ways. The first was based on a Olivia Palermo look. Olivia Palermo styles her white shirt in a luxe boho style with a maxi skirt. I love this look and wanted to see if I could do something similar. Here was the result.

 The second look is the absolute classic, indigo blue denim and crisp white shirt and flats, a la Kate Moss, Marilyn Monroe, and a whole host of other icons of style.

This shirt would also look great under a suit for a perfect, smart workwear look, worn open over a coloured cami for a casual look and even teamed with city shorts for a cool summer look.  Everyone needs a crisp white shirt in their wardrobe, and this one has the cut, the tailoring and the crispness that makes it a wonderful, versatile buy.

More fab shirts from TM Lewin

Fitted Berry Flower Print Shirt £32.50 click to visit TM Lewin

Fitted Blue Print Shirt £32.50 click to visit TM Lewin

Fitted Black Poplin Shirt £32.50 click to visit TM Lewin

Fitted Black Stripe Shirt £32.50 click to visit TM Lewin



Newlife launch a ‘Shirt Amnesty’ with Thomas Pink.

Disabled Children’s Charity Newlife has launched a fabulous new fundraising collaboration, this time with that fabulous  retailer Thomas Pink. The collaboration is taking the form of a ‘Shirt Amnesty’, and Fashion-Mommy, for one, thinks this a fabulous idea.

So what exactly is a ‘shirt Amnesty?’

It’s actually quite simple, and rather ingenious. If you take an old Thomas Pink shirt to a Thomas Pink store for recycling, you receive a same-day £5 reduction on any new shirt you purchase. If you return a shirt by any other brand, you will receive a £2 discount. This means you can clear space in your wardrobe, make a donation to charity, and get a new shirt at a reduced rate. What’s not to love.

The Shirt Amnesty is restricted to stand alone Thomas Pink stores, not in store or airport concessions. But there are plenty of stores all over the country to choose from, from the Birmingham Mailbox store to stores in Manchester, Bristol, Glasgow and Edinburgh. There are also 10 stores in London who are participating, including Jermyn Street and Canary Wharf.

Newlife CEO Sheila Brown said: “Thomas Pink is a valued supporter of the charity and we are delighted the company has chosen Newlife as its partner in this Shirt Amnesty. We are literally asking for the clothes off your back to help us provide a range of practical support services for families of disabled and terminally ill children nationwide”.

The Thomas Pink shirt amnesty will last until 29th February 2012.