Look Again Press Event – Introducing Stacey Solomon

A couple of weeks ago I ventured to the glossy confines of Vanilla in London for a very special press event. Look Again were launching their ranges for Spring/Summer 2014, and also unveiling their new celebrity face of the brand, the very lovely Stacey Solomon.

The papparazi were there in droves to photograph Stacey in some of the highlights from the new range, it was fascinating to see at close range just how frenzied the atmosphere can be. It really was mayhem, with photographers all shouting at the same time and seeming to fall over each other in a bid to get the best shots. Stacey, though, was the consummate professional and seemed totally unfazed by any of this.

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My ‘pap’ shots of Stacey Solomon.

DSCN6181I managed to grab a quick chat with Stacey after the photographers had left, and was shocked that when she said she knew my face. I had met Stacey before, when I interviewed her at the Sky Bike Ride in Birmingham, but certainly didn’t expect her to actually remember that. (You can read that interview here.)

DSCN6183Stacey stayed throughout the remainder of the event, changing into a range of different outfits, and showing what a genuinely lovely lady she is. There were also rails of fabulous pieces from the Spring/Summer collection, giving some idea of the vast range that is available from Look Again, including pieces from French Connection, Vila clothing and The Pretty Dress company.

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DSCN6186I have to say the range of gorgeous dresses on show was pretty impressive, with styles that were suitable for every occasion, from your summer holiday, to a swish wedding celebration. My personal fave was the navy and floral dress from The Pretty dress company pictured above – it just screamed Marilyn Monroe and I loved the idea of it with cobalt heels.

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DSCN6167Kitsch summer prints were also really popular, with lighthouses, cameras and China Clippers all included on fab pieces by cult brands such as the Sugarhill Boutique and Yumi. And there was also some fabulous swimwear on display, from Swimwear 365, that just made me long for the day when I will once again be able to hit the beach and enjoy some real sunshine and relaxation.

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A chat with Stacey Solomon at Birmingham Skyride

The Skyride hit the city of Birmingham last week in super style. Over 20,000 cyclists turned out to take part in this fab event, and they were rewarded with dry weather, some amazing BMX stunt riding, the chance to see an Olympic gold medal courtesy of the wonderful Laura Trott, and also the opportunity to meet the very lovely Stacey Solomon.

I was very pleased to have the chance to meet Stacey and ask her some questions. She was super blonde, super tanned and super gorgeous (jealous much…). She was also very bubbly and friendly – just like her TV persona always shows. She had just completed a mammoth autograph session and was taking a break with her lovely little boy Zach, but was very open and gave a lovely interview. Here are some of the things she said.

On her involvement with the Sky ride…

“I took inspiration from the Olympics – I just loved the Olympics so much. Zach loves cycling so when Sky got in touch and asked me to be part of the skyride, there was no way I would say no…after the Olympics I just couldn’t wait! The set up today is absolutely lovely. I love that everyone is getting involved, and the children on the bikes look so sweet. There is a great atmosphere today and the weather has stayed dry so that has been brilliant too.”

On her own cycling style…

“I ride with Zach..I just ride a normal bike. Zach has a blue bike and I have a pink one and that’s all I know about bikes really! When I ride a bike I just tie my hair back and dress casual – I couldn’t ride a bike in a dress! Today was the first time I’d rode on a bike with a basket on the front!”

On motherhood second time around…

“It’s a lot easier – and it all comes back to you. With your first you wonder ‘what am I going to do?’ and worry about everything. But this time around it is so much easier. And Zach is fab with Leighton.”

On getting back into shape after pregnancy…

“I didn’t diet – I just eat normal foods and keep active. I like cycling in the park. I do enjoy going to the gym but I don’t always have time, so sometimes exercise is walking to the park, or running around after the kids…”

On work/Life balance…

“I don’t know about the balance..I’ll sleep in the car all the way home today, I always go to sleep in a moving vehicle. Sometimes I think I keep going on adrenaline, but I love my children and I love what I do, so that keeps me moving along and keeps me busy.”

On her time on the X Factor…

“So many fantastic memories, singing with Michael Buble and then getting to the final, the last girl in the competition. I just loved getting to the final with Dannii (Minogue). Loved it all.”

On advice for young mother’s…

“Don’t let anyone tell you it wont be ok – try to enjoy it. It will be the best thing that ever happens to you so enjoy it. Everything will be fine.”

On her upcoming album…

“It will be different from what you heard from me on the X Factor. It’s been so nice to write my own songs and this definitely has a live lounge style. I’m so glad I’ve had a chance to play a big part in the album, rather than just being given a lot of songs to sing. It’s all very exciting. The first single is out October, and then the album will be out in November. I’m really pleased with it.”

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With huge thanks to Stacey Solomon, Doron Salomon from Spreading Jam, Deborah Thomas and British Cycling, and Sky.