The House of Fraser Christmas Grotto Is Now Open

The most beautiful Grotto in Birmingham is once again open to children who really need to tell Santa all their Christmas Wishes. The Grotto in the iconic House of Fraser store is always a delight which seems to go from strength to strength in its sheer beauty, and this year it has once again teamed up with Birmingham Children’s hospital in order to raise much needed funds, with £1 from every entrance fee being donated to the Birmingham Children’s Hospital charity. Children from the hospital had a very special task last Thursday as they were invited to officially open the grotto for press and guests to take a sneak preview, and I went along with my family to see how the store had incredibly managed to improve on the beauty and perfection of last year.

The Grotto is an absolute delight. You start by visiting the wonderful animatronic reindeers that almost move their head to greet you, and then you follow the Santa’s footsteps in order to find the way to the man himself. On route you travel through a magical snowy land with snowmen and snow capped trees that are glistening under magical lighting. You also meet a lot of friendly elves along the way who make sure you travel the right way to see Santa. A series of rooms, some opened for closer viewing, others that you can peer at through the windows show you are in the right place. There’s Santa’s mailroom, Mrs Claus in her cottage, a wrapping room and a toy making room. Clearly Santa is close by.

And the magic doesn’t stop there. Crowd pleasing penguins and a rather fabulous glitterball Santa that you may recognise from the 2017 House of Fraser Christmas advert are also shining in the snow, and then you reach the grotto itself.

The Santa is friendly and strikes just the right tone with children of all ages (we took a 5 and a 9 year old, and both were impressed.) The Christmas gifts received were age appropriate and of good quality, and there are also photograph opportunities, you can purchase these at the end of your visit.

The Grotto is Situated on the 5th Floor of the House of Fraser Store on Corporation Street. You can book your tickets online by visiting the website here.