Category Archives: mens beauty

Olivier Giroud is the face (and beard) of Beardilizer

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He is one of the hottest men in the world, and his beard has become an iconic sight on football pitches around the land, so it is no surprise that when beard care brand Beardilizer was looking for a new brand ambassador, they turned to Arsenal and France striker Olivier Giroud.

Olivier has signed a one year contract to the be the face of the brand ,which is the number one facial vitamin complex which helps you to grow a thicker, healthier beard. Olivier is  fronting their global marketing campaign, and starring in ads, catalogues and a new YouTube video that you can watch below. He is the perfect choice as his beard is never less than groomed and perfect looking, even after running around on a football pitch and scoring the winning goal. His own personal style sets trends in menswear, and now looks set to make Beardilizer the number one beard product.

Olivier is a big fan of the series ‘The Vikings’ and this is where he has taken a lot of beard styling inspiration from. He says of the contract with Beardlilizer:-

“I have been using Beardilizer products for quite some time now, and this proposal to become the brand ambassador came quite naturally. I look forward to seeing the new products.”

Roy Halfon, chief executive of Phytobiol France who own the brand, says of Giroud’s appointment: “At the beginning of this project, we wanted to be accompanied by a renowned ambassador both in France and abroad, who perfectly embodies the image of the modern man, elegant and neat. Olivier Giroud is this image. He knows how to reconcile his sporting performance with his own elegance. He is a footballer who stands out on and off the pitch. We are proud that he represents the Beardilizer brand.”

Well, I certainly know what to put at the top of my hubby’s Christmas list now, because Olivier is looking mighty fine in the ad campaign.

To visit the Beardilizer UK online store, click here.

Celebrating National Beard Day

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If there is going to be a national celebration for anything, then beards are as good as subject as any. This Saturday(September 2nd)  sees National Beard Day, a celebration of all faces hairy and beautiful. It is no secret that I am partial to a hirsute man, with French and Arsenal striker Olivier Giroud being my number one crush, so Saturday is definitely a day close to my heart.

Beards have certainly grown (to pardon the pun) in popularity in recent years, you only have to look at how many instagram feeds are dedicated to beards to realise that. But if you think that a beard is an easy option that you just allow to grow and cut out shaving, then you are sorely mistaken. The modern beard is a well groomed, well sculpted facial adornment, which is pampered and preened with beard shampoo and conditioner, beard oils and balms, moustache wax and pomades, and very often it has its own comb and brush to ensure the styling is on point. Beards have become big beauty business with their own shelf in the male grooming aisle of Boots and Superdrug. Manscaping is definitely a thing.

Lucky for me, I have my own hot beardy man who is definitely in tune when it comes to male styling. Pete is a real fan of the Dear Barber Grooming set from Just My Look. In particular, this set has a great beard oil which helps keep Pete’s beard in tip top condition, taming stray hairs whilst having just the slightest hint of fragrance, making it not too sweet and cloying. It is also a decent sized bottle at 30ml, this should last for quite some time as you only need a few drops at a time. The kit comes in a wonderfully retro looking box and also contains a Dear Barber moustache wax and a great quality wooden beard comb. This is a wonderful gift for the upcoming festive season and would certainly be appreciated by anyone who loves to groom their beard.

Gifts For The Discerning Gent

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Buying a gift for a loved one can be the easiest task in the world, or it can be the most difficult – a minefield in fact. I tend to find it easy to buy for the female members of my family, my sister, my mom, my nieces and my sister in law are all fairly simple to gift, and I enjoy the act of shopping for them. But when it comes to the men in my family, particularly my father, father in law and my brother in law, I find is so frustrating. I think I’ve mentioned before that my father is very much of the ‘don’t want anything, don’t need anything school’, so this post is sort of a tribute to him, and his kind, with a few ideas for gifts that may please even the very hard to please. (Fingers crossed).

A Gift Experience

What do you give to the person who has everything, and wants for nothing? You give them a gift experience that they will never forget. Whether it’s a helicopter trip, enjoying the view from the top of The Shard, or a driving experience at Silverstone, there must be an experience that your loved one would love to take part in to create a memory made to last. You can find lots of great gift experiences at Virgin.

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Gourmet E-Liquid

If your loved one is a vaper, or is trying to give up smoking, you could treat them to the very best in Gourmet E-Liquid. Red Vape, which is based in Nottingham, have created a range of gourmet e-liquids that contain no artificial ingredients, flavourings or colourings. They also come in stylish packaging which makes them a great gift idea. You can find out more about the brand by visiting https://www.redvape.com

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Beard Products and Male Grooming

Even the most alpha of males seem to be getting in on the act when it comes to male grooming. Beards are still the look of choice when it comes to men’s fashion, and so beard products – oils, tamers, combs and balms are a good and useful choice as a gift. A case in point is the Billy Jealousy beard product we got for my brother-in-law for Christmas last year. Yesterday he sent a message asking for a link to the product so he could re-order it. I guess you can say that was a hit!

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What do you buy for the hard to buy for?