I will never stop being a fan of the wonderful Gudrun Sjoden. Whilst the rest of the High Street is embracing minimalism and neutrals, Gudrun takes one look and says ‘no, not for me’ and instead treats us to a riot of pattern and colour, in high quality organic cottons that allow us to stretch, move and breathe. A fashion maverick in the vein of Westwood, Betsey Johnson and Pam Hogg, Gudrun’s slice of Scandinavian style is one to love and embrace.
I’ve been a fan of Gudrun since I discovered the brand at a Varg press day a fair few years ago, and each season I add a few new pieces to my wardrobe. My latest piece is the stunning Belem dress, a dress that, on first appearance, may seem a gorgeous casual piece for daytime, due to the loose fitting style, the use of tencel/elastane to give it a soft and stretchy feel, and the addition of…wait for it…POCKETS on the dress. But despite it being the perfect day dress, I put an evening spin on it for a night at the theatre, to show that Gudrun’s pieces can be as glamorous as they are functional and practical.
Gudrun Sjoden say of the dress:-
Our “Belem” print comes into its own in this dress with its slightly looser-fitting style, short sleeves and practical side pockets. Works just as well with leggings as with pants.
But I felt with the addition of heels, and a belt to create a shape to the dress, it could well be adapted into something perfect for the evening. Plus there was that stunning green shade that is both rich and eye catching, making it perfect when teamed with classic black accessories.
Taking my Gudrun Belem dress for a night out
The dress is so easy to wear, stretchy enough to allow for a food baby if you are going to over indulge, and yet classy enough to elicit lots of comments and praise. Add in that it washes like a dream and you have the perfect go-to dress for night or day. Do you want this in your wardrobe – it’s a no brainer really.