How Not To Be Fooled By Non-Authentic Diamond Purchases



There is the age old saying: “diamonds are a girl’s best friend”. Fortunately, this statement holds true to its meaning. Diamonds are a universal gem and hold their value, being one of the most precious gems money can buy. One of the reasons why diamonds cost so much is because they are hard to come by. Both the extraction and cutting process takes a great amount of time and effort to produce that shiny beautiful gem you are wearing around your neck or on your finger. When purchasing diamonds or jewellery in general, there are wide selections to choose from. But when making your selection, buyers must also be wary of the authenticity of the diamonds themselves.

Types of diamond jewellery

There is a plethora of diamond jewellery that any buyer can choose from. If you ask anyone about what they think about when they hear the word “diamond”, they instantly will think “rings”. Although it is true that a majority of diamonds are used as an accessory to rings, the variants of jewellery are quite extensive. These include :

Many stores worldwide sell a range of diamond jewellery. Diamonds for Less, a diamond store in Toronto, sells an interesting range of diamond jewellery in Canada which is open to the public.

For customers looking for something unique, Diamonds For Less offers customised jewellery. Furthermore, they will always show you their actual jewellery pieces before you make a purchase, where you can check their overall quality and authenticity.

How to check authenticity

Speaking of authenticity, there are several do’s and don’ts of diamond buying. Buyers must always be wary when purchasing an item that can potentially break their bank. To the untrained eye, a piece of glass cut into a diamond like shape could be a real diamond. However, it is not that simple. For those new to learning about diamonds, it is wise to know a bit more about the four C’s of diamond buying in order to check its true authenticity. These four C’s are:

  1. Cut
  2. Clarity
  3. Colour
  4. Carat

There are certain standards that apply to these four C’s. From there, their overall grade can be determined using an alphabetical hierarchy list. The higher the alphabetical hierarchy, the better the grade and the more valuable the diamond. In addition to the four C’s, make sure of the following to check for authenticity:

  • Check the seller’s background and any reviews from previous customers
  • Always make sure the seller allows you to inspect the diamond up close
  • Make sure the diamond has a certificate
  • Make sure that the certificate is authorised by an independent source such as GIA, HRD, Gemscan etc.
  • Forget about branded diamonds
  • Have the diamond checked in front of you by a gemologist if you are spending big money
  • Have the appraisal done in front of you before purchasing.


By following these simple guidelines, you can rest easy knowing that your diamond purchase will remain authentic. Do not be fooled by savvy diamond salesmen who try to lure you in offering dodgy items without any authenticity. Being a smart buyer will guarantee that you have made the right purchase and will certainly avoid any future regrets when purchasing the precious gem.

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