Laura Ashley New Season picks

For my latest look towards the upcoming Autumn/Winter season, I decided to turn to an iconic British brand, Laura Ashley.

Laura Ashley first came to prominence in the 1960s, but it was the famous throwback styles of the 1970s, the dairy maid, Edwardian style cotton maxi dresses in cream and white, that really shot the brand to fashion immortality. The early 1970s was a time of fashion reflection, with the film ‘Picnic at Hanging Rock’ being very influential on the style of the era. Laura Ashley’s innocent look was perfectly evocative of the period the film was set in.

Laura Ashley died in 1985, but her name lives on, with the Laura Ashley brand producing season after season of gorgeous clothes. The brand produces clothes that are great quality, and although the romance of the maxi dresses may have been replaced by more practical elements, the designs still retain the femininity that makes me such a fan of the 1970s originals.

For the coming season we have a very English heritage feel from the Campus collection, all blues and burnt oranges, and a paisley top that harks back to the 70s and is top of my Autumn shopping list. The Keepsake collection is full of beautiful floral prints and has a romantic feel, but with enough pretty cardigans to ward off the Autumn chills. The Carousel collection has a basis of coral and grey, mixed with ditsy prints. Again, very English heritage, very pretty and very Laura Ashley.

Campus

Keepsake

Carousel

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