Sainsbury’s celebrating the best of Easter

Easter is coming! Yes, with some children breaking up for the Easter break this Friday (not my son though, who has to wait until 2nd April for his freedom), our minds are turning to thoughts of chocolate, Easter egg hunts, fluffy Easter chickens, and all manner of food. With all that in mind, Sainsbury’s have produced a great new ad campaign that celebrates all the best things about a traditional, delicious British Easter.

I love this video, because it shows all the fun and reality of a British Easter. There is the chance to have fabulous picnics and family barbecues – as long as the notorious British weather allows it. There are fun opportunities to bake cakes and biscuits with the kids if the day turns rainy, and the opportunity to really enjoy breakfast without having the rush of the school run to spoil the mood. But the piece de resistance is a wonderful roast and all the trimmings that is so traditional and comforting in these days when all food seems to be fast.

My Easter is going to be a welcome break spent in one of my favourite parts of Britain – the beautiful Snowdonia. I intend to enjoy good food, relaxation and true family time – which is what I think Sainsbury’s is fully endorsing with their latest campaign.


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