Dragon’s Den shows that, these days, anyone can take a good idea, turn it into a real life product or service, and with will and perseverance, can bring their idea to life. But sometimes, actually coming up with the idea is the easy part, because in order to sell your product, you need to promote your product in order to reach the right audience.
If you are a budding inventor or entrepreneur, there are a number of ways you can use an online presence in order to sell, sell, sell.
Have you got a website?
A website is the number one must have for promotion in the 21st century. But a website really does need to invite people in and then get them to stay long enough to really find out about the product.
The best websites are colourful, interesting and enticing. They make you interested in both the product and its back story. Large images can help this when it comes to selling a product, but a far more effective approach is to use product rendering, turning a product into a piece of virtual animation that can show exactly how something works in detailed, eye catching form. Product rendering actually brings your product to life in a way that a flat image never could, and can take the place of numerous images by replacing them with one simple film.
I cannot stress enough how useful social media is in selling a product or service. It gives you a platform for your voice that can be used at anytime, and can mean updates about your services and products can be given instantly. It can be a platform to engage with your potential clientele, a place you can answer business and queries, and, if you use Instagram, a visual aid to show off new products and innovations in detail.
Most social media can be accessed for free by a wide audience, and you can use it to promote for free also, which is very useful if you are in the early stages of starting a business and don’t have much budget for promotion. If you do have a budget, you can use this to invest a little into paid promotions.
Are you harnessing the power of the internet in order to promote your product or service? If not, why not, you really could be missing out on a whole new audience and market.