The fashion phenomenon that is Alexa Chung continues to move from strength to strength. The Elle style icon winner’s importance to the British Fashion Industry has been further endorsed by the announcement of her role as spokesperson for this year’s British style collective. The collective is an annual temporary boutique at Bicester Village that showcases the cream of British design, from Markus Lupfer, Peter Pilotto, Nicholas Kirkwood and Holly Fulton, amongst others. Alexa will host the official launch of the collective later this month. It seems that Alexa is becoming more famous for her much imitated look than anything else. Take a look around any big city on a Saturday afternoon…