Gok Wan for Sainsburys – Latest Collection

The latest collection from Gok Wan is set to launch in Sainsburys stores on Thursday, and it is quite a departure from previous ranges. Where past Gok Tu collections have been very body conscious, with curve hugging dresses, pencil skirts, and flattering wide leg trousers, the new range seems to have taken influence from the high-fashion,  sports luxe designs of Alexander Wang, with a bit of scuba dress design a la Philip Armstrong thrown in for good measure.

This collection is chic, but has a decidedly casual slant, with boucle bomber jackets, acres of khaki and soft grey and retro sports inspired styles all included. I think Gok has been really clever with this collection, making sure there are lots of great pieces that can be worn everyday, like the khaki parka, which is simply perfect for the school run, or watching football on a Saturday afternoon.

But Gok also loves glamour, and so we also get the very slinky black dress that reminds me of the neoprene styles loved by Philip Armstrong. whilst the slouchy styled Bardot jumper are like something the ultra glam Lana Del Rey would wear.

My favourite piece is the khaki maxi skirt, which is just so versatile. This is a piece that will look great with boots and a soft knit jumper right now, or teamed with a simple white vest and tan sandals come the summer. It is very 1990s, very Claire Danes in ‘My so called Life’, and eminently wearable!





Sainsburys Christmas in July

Last Thursday, on a rather hot, stuffy day in London, I was strangely transported to a different time, a time we know and love as CHRISTMAS! Yes, the Christmas in July events were in full throttle, but due to actually try to enjoy summer I hadn’t been to any of them this year. But all this changed as I got that festive feeling – starting with a stunning event organised by Sainsburys.

Held in the totally beautiful surroundings of Il Bottaccio, Grovesnor Place, Sainsburys introduced us to a real Winter Wonderland, a showcase for everything seasonal, from party wear to gifts, food to flowers, beauty products to Prosecco. There was so much to look at it was a total feast for the eyes.

I headed straight for the fashion to check out some sneaky looks at what Gok Wan has in store for us. A beautiful burgundy lace dress dominated the proceedings – it screamed Middleton and is sure to be a massive hit when it is launched. Another hit was a leather tote bag that felt so soft, and yet will retail for a bargain £30 when it hits stores. I loved the fact that this tote actually zipped, making it security conscious too.

Jewel colours are a big fashion statement at Sainsburys, with deep purples and rich teal looking great, really rich and vibrant for dark days. Purple was a big colour on the catwalk for A/W 2012 so Sainsburys have cleverly tied into the catwalk trend. A cape sleeved tunic was beautiful, really dressy for the party season. There was also a Kate Bosworth feel to a couple of pieces, with a cute owl jumper that had been styled to be worn tucked into a tweed skirt – a very designer inspired look.

There were also some fabulous coats, a Burberry inspired trenchcoat from Gok Wan, dressy brocade style coats that would compliment evening wear perfectly. And men were not forgotten either, I loved the traditional Christmas inspired cardigans – always a must in my house for both hubby and son!

More Sainsburys fashion

The press day wasn’t all about great fashion. There was also a chance to try some of the fab products from the Mandara Spa range, which is a beautifully packaged, very affordable spa type brand that comes in a range of fragrances. I just adored theAmber Heaven collection, which is presented in a gorgeous Quality Street purple style packaging, and has a deep, sensuous scent containing elements of Patchouli and Sandlewood. The prices start at just £5, so this is a great value idea for Christmas presents.

More Highlights of the Sainsburys Press day

With thanks to Sainburys PR and Monty Pr for the invitation.