Black and White stripes from Gudrun Sjoden

Gudrun Sjoden is a brand that I can always turn to for a great quality, wear anywhere, dress. Using a range of Eco cotton, this Scandinavian brand assures you of a product that looks great, washes well and is kind to the environment too. My most recent Gudrun dress is the short dress in Eco cotton and elastane blend, and this is the sort of dress that can be dressed up or down, and is in a non crease fabric that makes it perfect for throwing in a holiday suitcase – a total no brainer.

Short dress in eco cotton and elastane now £48 click to visit Gudrun Sjoden

Short dress in eco cotton and elastane now £48 click to visit Gudrun Sjoden

This is such an easy to wear dress – no buttons, zips or fastenings, you simply pull it on over your head. The style is a stripy sundress, but the monochrome means that this is a smarter option, you could add a blazer or a cardigan and a low heeled shoe to make this office appropriate, or throw it on over a swimsuit to hit the bar. The cotton is of a slightly thicker variety, ensuring the fabric is not see thru and the length (just above the knee) makes this suitable for pretty much any age to wear.



Black and white stripes create a perfect canvas for adding a splash of colour. I loved the beads worn by the model in sunshine yellow, so opted for the same shade in my own bag and necklace, but red, orange or a neon pink would look just as good.


I wore the dress on a very hot day and it kept me feeling cool, and yet the dress was substantial enough to not feel underdressed (some sundresses just feel too floaty and transparent, you wouldn’t really wear them anywhere other than the beach). The stretch in the dress also makes it a comfortable option, and I love the slightly boat neckline, so much more interesting than a vest shape.




This dress is currently in the summer sale at Gudrun Sjoden, reduced to £48 from £64, and as this is a dress you will wear over and over again, in a classic design and fabric, I think this is a real bargain buy. There are also different colour ways, watch out for a candy striped white version on the blog next week.

Dress Review – The Tove cotton dress from Gudrun Sjoden

Continuing with today’s rather dressy theme, this blog post is dedicated to reviewing a rather beautiful dress from one of my favourite brands, Gudrun Sjoden. It is just a shame that as I write this, the weather has turned decidedly cold and wet, but the Tove dress is one that brings a lovely touch of Summer to your wardrobe, but can luckily look just as good worn with opaque tights and a chunky cardigan.

Tove Cotton Dress £69 click to visit Gudrun Sjoden

Tove Cotton Dress £69 click to visit Gudrun Sjoden

The Tove dress is one of my favourites from the current ‘Women in Art’ collection. In the publicity campaign, this was styled as a mismatch of colours and patterns, a style which was typically Gudrun. But I wanted to style it in a more conservative way, whilst still keeping the essence of colour that makes Gudrun Sjoden so unique.


This is a lovely summer dress. It is actually a little more fitted on me than on the model, perfect as I am not the World’s biggest fan of baggy clothing. (I am wearing size large.)  The muted shade of blue that makes up the background of the dress is perfect foil for the variety of colours of the flowers, meaning you can team lots of different colours with this dress in terms of accessories.  The dress buttons all the way down the back – but this is easy to put on over the head – I didn’t undo any of the buttons.


One of the things I really loved about the dress was the pockets. I totally love dresses that have pockets – so useful when you have kids who are constantly handing things over to you (tissues, sweets, toy cars…need I go on?). The pockets give the dress an a-line, 1950s style shape that is so feminine. I also really like the cotton used – thin, but not see-through – a problem that can often occur in cotton dresses.

DSCN6397I teamed the dress with bright coloured items – a sunshine yellow cashmere cardigan from M&S, and hot pink suede shoes from Clarks. However, the images show that the day was extremely windy – hence looking like I was stuck in a wind tunnel when the photographs were taken!

A lovely dress to add to your summer wardrobe – the Tove is currently available in a Gudrun Sjoden Promotion.

Many thanks to Gudrun Sjoden and Rachel Cornick at Varg for sending the dress for review.

Life's A Party Dress Like It


Gudrun Sjoden Women in Art Collection

Exciting times! The new Spring/Summer collections from Gudrun Sjoden have just been launched, and, as you would expect from the lady, they are bright, beautiful and totally wearable.

As regular readers are already aware, I fell in love with Gudrun’s designs at a press day a couple of years ago, pulled in by the fabulous quality of the pieces, the use of organic, Eco cotton, and the sheer fun and use of colour they inspired in my wardrobe. This season, my personal favourite from the current collections is the one inspired by ‘Women in Art’.  This is an homage to some wonderful Scandinavian female artists, in particular, Vera Nilsson, Suri Derkert and Tovi Jansson. These women were in mind to inspire a range that Gudrun says is a tribute to ‘Strong, unique females who had to fight for women’s place in art and society.’


Tove dress, Siri Leggings. Click here to visit Gudrun Sjoden

As you would expect from Gudrun, the range is packed full of fabulous eco cotton pieces that are perfect for Spring. Loose tunics and dresses make this so easy to wear, the ultimate in comfort clothing. There is the obvious homage to the artist in smock style tops and jackets that have a slightly bohemian feel to them. Patterns feature heavily, the Siri is a cool mixture of waves and dots, whilst the Tove is super pretty florals on block backgrounds of both primary colours (I so love the deep green version) and cool white (with a striking pink/orange print).

Siri Tunic

Siri Tunic click here to visit Gudrun Sjoden

Siri Top

Siri Top click to visit Gudrun Sjoden

Another thing that makes this collection so fab is that Gudrun has used a variety of models, including some older women to prove the mantra that style is ageless and timeless. This is a great move towards more diversity in fashion, and the images themselves are just wonderful. They also show just how versatile the pieces are from the latest range, they truly suit a variety of people.

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A fabulous diverse campaign from Gudrun Sjoden