GQ/Selfridges Mens shopping event…If Carlsberg invented shopping evenings…

…They would be like this one. Men are notoriously bad shoppers, they either view it as a necessary evil when they need new jeans, shoes etc, or they trawl behind wives and girlfriends holding copious amounts of bags, all the time moaning about the football, rugby, cricket, darts they could be watching. So the GQ/Selfridges shopping evening, held in Birmingham on Wednesday, was clearly the work of genius.

With complimentary bottles of Peroni available, along with vodka and whisky for those who like their chasers, this was clearly a shopping evening with a difference. DJ’s played thumping tunes, whilst expert advice was on hand about the latest trends from both the Selfridges buying team and GQ’s resident Style Shrink Robert Johnston. Clearly defined areas and displays showcased the latest trends, making life so much easier for those who like to find their style choices without the browsing, with the carefully put together new trends offering stylish inspiration for those in need of a new look.

As well as advice on fashion, men’s beauty was also on the agenda. In the past, this has been a much neglected area, but men are now catching up with women in the beauty product stakes, and are starting to look seriously at grooming. Nail technicians from Leighton Denny were offering Man-He-Cures, there were wet shaves from Umberto Gianni, whilst Kiehls products also proved popular.

As well as fab mens fashion and beauty treatments, shoppers also had the added incentive of a bespoke t-shirt created for them by the urban artist The Urbanist, if they spent £75 on the night. The artist drew large crowds, enthralling them with his supreme talent for street designs.

The evening was a great success.  It was fully subscribed to through GQ magazine, and many other shoppers also drifted in to find out what was happening in the Menswear department. This was the shopping evening for men, which allowed men to be men, with a beer in one hand and a bespoke graffiti T-shirt in the other. At the end of the night, luxury goodie bags were given out to the very happy shoppers. All in all, a fab evening for all the male of the species, and this female rather enjoyed it too!

Leighton Denny Launches Nail bar in Birmingham.

Wednesday saw the official launch of the new Leighton Denny Expert Nails nail bar in Selfridges, Birmingham, and fashion-mommy went along to meet the man himself and get the low down on what I could do with my poor, brittle nails.

Leighton is definitely the right man to ask. He is the four times winner of Nail technician of the year, and has been described as ‘The manicurist’s guru’, previously working as nail spokesperson for Marks and Spencer, Max Factor, Crabtree and Evelyn and Cutex. A well-known face familiar to QVC watchers all over Britain, Leighton brings nail knowledge to the masses with charm and a cheeky smile.

My own nails used to be beautiful before I had Baba. But since then, a mixture of hormones and lack of pampering time meant my nails always look a bit shabby. They break easily and feel weak, and I was hoping Leighton would be able to tell me what I needed to do to improve them. I was in safe hands. “Are you the lady who tweeted me this morning?” He asked, as we were properly introduced. Yes, that was definitely me, I had to admit. Leighton only needed a minute to look at my nails in order to see the problem, and, happily, the cure. My nails needed something called Bio build – a nourishment treatment for the nails and cuticles that would strengthen my damaged nails and help then to grow again. The demonstration proved that this was the perfect stuff for me, it started to work instantly, and was easy and quick to apply.  After the treatment we then looked at choosing a perfect nail colour. I love red nails, and as I was wearing patent red wedges, ‘Provocative’ was the perfect choice.

 

Leighton in the new LDEN bar, Selfridges, Birmingham

 

My nails were then treated to a full manicure by lovely nail technician Melissa. We chatted about all the new colours that were being used that day and are going to be launched on 1st April. These are the Gelato range, which proved to be the most popular range on the day, with ‘Do me a favour’ being the most popular shade chosen by customers. Melissa was extremely knowledgable about colours, telling me how much shorter nails look better in brighter shades.

Do me a Favour

 

 

Melissa and Nicola from LDEN, Selfridges, Birmingham

 

 

The official launch of Leighton Denny Expert Nails in Selfridges proved to be an overwhelming success. Fashionistas flocked to the launch and Leighton was charm personified as he was troubleshooting problems, recommending colours and treatments and chatting with each customer.  The nail technicians were rushed off their feet, with over 50 manicures carried out in the course of the day. This works out to one every 15 minutes! It is certainly true that the fingernails of Birmingham (mine included) look decidedly neater after the opening of the new nail bar!

The prices are extremely reasonable, starting from just £5, and there is even a man-he-cure aimed at the man in your life!

Leighton Denny expert nails is located on the third floor of Selfridges, Birmingham, in the Beauty Hall.