Lowie – Luxurious Winter knits

One of my favourite UK brands at the moment is the luxury knitwear company Lowie. Taking the finest soft wools, Lowie’s knitwear is hand-knitted, hand sen and often hand- embroidered, taking the finest traditions of handicrafts from across the world, and using them to create totally wonderful modern clothes and accessories that have a decidedly vintage slant.

Lowie already have a celebrity following who have been enticed by the softness of the wool that is combined with bright, funky colours that can lift the darkness coat into serious style territory. Lily Cole, Fearne Cotton and Luella Bartley are all fans of the label, which is becoming one of the gems of British fashion. Here are some of my key picks from the A/W 2012 collection, a collection that should be on the top of everyone’s Christmas gift list, whether to give, or to receive.

If there is one thing you should buy from Lowie this year, it is a hat. Can you believe it is still only September and I am already wearing mine. I love my Lowie yellow Virgin Cable Wool beret because it is so soft and very pretty. It always gets the attention and lots of fab comments, and unlike many wool hats that I have worn in the past, this doesn’t itch like mad. It looks fabulous worn with black, but I also love to colour clash this with lots of reds, purples and cobalt blues.

Virgin Wool Cable Beret - Yellow £42 click to visit Lowie

The Merino Wool latice scarf is a real touch of vintage style elegance. If you are one of those people who have too much scarfage and don’t know what to do with it, this is the design for you. The lattice fastening means that you simply pull this over your head to wear it. You can wear this very neatly tucked into your coat as it will not be bulky, but I prefer it worn loose as it is just so pretty. Think 1940s style chintz and you get the idea of this wonderful design.

Merino Roses Lattice Scarf £65 click to visit Lowie

My final pick are the Turkish colourful socks, which are not only really fun. but multi-functional too. These could be worn as bedsocks, they are thick enough to keep your feet warm on even the coldest of winter nights. But I really like wearing these underneath my wellies for the school run. Wellies are great for keeping feet dry, but they are notoriously cold and so I often resort to two pairs of socks underneath. You don’t need to do that with these socks. I’ve added them to my Christmas list for my sister-in-law, who skies, as I think these would be perfect under snowboots too.

Turkish Colourful Socks £20 click to visit Lowie

To view all the wonderful items Lowie has to offer this season, please click here to visit Lowie. Look out for further Lowie reviews next month.

Luxury from Lowie..Plus a special 20% discount.

A few weeks ago I wrote about Lowie, a great British super-luxury knitwear brand that I fell in love with at the Forward PR press day. I was really happy by the response to the article, especially on the Facebook and Twitter feeds, where it seems that everyone was taken with the beautiful vintage chic knits in a fab range of colours.

With the festive season fast approaching, I thought now would be a perfect opportunity to unveil my Lowie perfect Christmas picks, along with a fantastic 20% off discount code exclusive to Fashion-Mommy readers. Here are my favourite picks from a truly scrumptious collection.

Antique lace, vintage buttons and a gorgeous raspberry colour..I am totally in love with these fingerless gloves. Fabulously frivolous and totally girlie!

Mohair Lacy Fingerless – Magenta £38 click to view

This stripy boatneck jumper just appeals to the 1930s love affair I’m having at the moment. Add wide leg trousers and stacked shoes for a totally glamorous daytime look.

Stripy Boatneck Top – Blue £98

How sexy is this crochet back sweater? I just love the fact this makes the back the new erogenous zone.

Crochet Panel Sweater – Blue £128 click to view

Gorgeous colour, hand knitted in the softest wool, this beret is just about the cutest, cosiest hat I’ve seen this winter. This colour is my favourite, but you will find a whole host of other colours on the Lowie website.

Virgin Wool Cable Beret – Mint £42 click to visit Lowie

Tomorrow sees another exciting day for Lowie has they open their first festive pop-up shop. This is based in St Martin’s Courtyard, Covent Garden and will be open daily from November 24th until Tuesday 3rd January. So, if you are in London over this period I would say this is definitely worth paying a visit.

But if you can’t get to London…Fear not…


Happy shopping!

In love with Lowie!

A few weeks ago I attended the Forward PR S/S press day and was introduced to the brand Lowie.  Lowie are an ethical knitwear/handicraft brand, who will branch into organic cottons for Spring/Summer 2012. I fell in love with the Lowie brand and, in particular, the riviera style nautical prints that will make up a large portion of their S/S collection.

Lowie was started by Bronwyn Lowenthal 10 years ago. Since then, she has taken the brand from small market stores to the shelves of luxury department store Liberty’s. Lowie’s emphasis is handicrafts, bringing the likes of hand-knitting, crochet, hand-embroidery and hand-stitching into the 21st century as they are incorporated into almost every piece in the Lowie collection.

The brand is developing a celebrity following, with Zara Phillips wearing a customised Lowie cap to Cheltenham Festival ladies day in April this year, and with Fearne Cotton and Erin O Conner amongst the brands fans.

So what exactly do I love about Lowie. The first thing has to be colour! Lowie makes knits bright and colourful, full of sunshine and mouth-watering shades. They dispel the myth that winter dressing needs to be toned down, and so brighten up even the most miserable day, whilst keeping you warm and snug. The designs may be using ancient techniques, but they are bang up to date, with cardigans that have a real military feel,yet they also embrace the current love for Nostalgia with their 1940s style knitted tea dresses in berry and red.

tea dress berry £235

military jacket cobalt £178 

merino snood red £68 

For Spring/Summer 2012 Lowie will be launching out into organic cottons for their decidedly nautical collection. This will feature a range of pretty dresses, cotton skirts and tops in pretty retro riviera style prints. There will also be a range of gorgeous crocheted collars that could be added to tops and dresses to create a range of new looks. You can get a sneak preview of the upcoming range below.

To find out more about this great British brand, visit the website http://www.ilovelowie.com/