90:10 for men who are 90% grown up.

Every so often, a new design concept just comes along to make you smile. 90:10, a brand new name in mens clothing, does just that. 90:10 is a new and exciting brand for men. The 90:10 name comes from the mantra of the company, that men can be 90% Grown up, but with the other 10% remaining a kid at heart – something I think most men (particularly the ones in my life) would totally identify with.

The company is the brainchild of Dan Glatman, who wanted to create designs that were not aimed at teenagers, but instead at grown men who still know how to have a good time and not take themselves too seriously, even when life is serious and tough. Dan explains ‘…we all have responsibilities, but I don’t accept that just because I am no longer a teenager, or in my early 20’s, I have lost the ability to have fun or have forgotten how to enjoy myself…quite the contrary! This is what a guy is expressing about himself if he wears 90:10..For the lion’s share of the time, we all have to take life seriously but not all the time!’

The brand is concerned with casual day wear, hoodies, sweatshirts, t-shirts and polo tops, and is currently a capsule collection, but one that is being added to and built upon. I was sent one of the signature pieces from the range – the 90:10 Signature hooded top in Azur blue and have to say I was impressed by the quality and style of the product.

90:10 "Signature" Embroidered Pullover Hoodie £42 (including free delivery).

90:10 “Signature” Embroidered Pullover Hoodie £42 (including free delivery). Click to visit 90:10

This is a great hoodie. The cotton is pure organic, and the feel is that this is something you could easily wear every day – not to bulky, so easy enough to wear a denim jacket over the top. The hood is double layered, so it does have the element of warmth you may need if you are stranded outdoors and the weather turns cool.

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The Logo

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Drawstring detail on the neck.

I like the elements of cool that make this such a great top. The logo is tasteful, big enough to please those who love their labels, but not ostentatious. The drawstrings give this a slight 80s casual look (this wouldn’t look out of place on Danny Dyer in The Business – one of my fave style films.), and the vibrant colour keeps this theme going. For those who love pockets, the deep fronted pockets are an absolute bonus.

90:10 is a concept with great products that would be an idea if you are looking for Christmas gifts this year.

Here are a few more products from this new brand.

90:10 Zip Up Style Hoodie with Embroidered Signature Logo £42 click to visit 90:10

90:10 Zip Up Style Hoodie with Embroidered Signature Logo £42 click to visit 90:10

 90:10 Raglan Sleeve Sweatshirt with Embroidered Signature Logo £40.00 Click to visit 90:10


90:10 Raglan Sleeve Sweatshirt with Embroidered Signature Logo
£40.00 Click to visit 90:10

 90:10 Classic Embroidered T- shirt with Signature Logo £18.00 click to visit 90:10


90:10 Classic Embroidered T- shirt with Signature Logo
£18.00 click to visit 90:10

To view all products, click here.

Family Fever

 

 

Gifts for the Sporty Minded this Christmas

When we plan our Christmas gift lists, we always try to give our loved ones a present they will really appreciate. Whether this be an item they have had their eye on for a long time, or maybe something they have dropped hints about, or just a thing we know they will really love, getting the perfect gift is really important. And this Christmas, if your nearest and dearest are sporty, then help is at hand from Tony Pryce Sports.

If you live in the South West of England, you are probably already familiar with Tony Pryce Sports. It is the largest independent sports supplier in the South West, with over 30 years experience of selling top sporting brands. I became familiar with the brand after spending holidays in Minehead (my 4 year old is simply addicted to Butlins) and finding myself dragged into the store by both Hubby and father, on the hunt for polo tops and trainers. Tony Pryce Sports stocks all the brands found in large sports chains, but with the advantages of independent stores – great staff, other lesser known brands, and seriously competitive prices. And the great news is that if you can’t get to the South-West, they also have a fabulous website stocking perfect ideas for Christmas gifts.

Here are a few key picks for all the family.

For men

A Rugby fan would really appreciate this great top in their stocking.

Canterbury England Alternate Rugby Classic Jersey Adult Red & White £50 click to visit Tony Pryce

Canterbury England Alternate Rugby Classic Jersey Adult Red & White £50 click to visit Tony Pryce

Super warm but also lightweight, this set is a great gift idea that could be worn by runners out training, or just for those cold winter mornings.

Ron Hill Beanie & Glove Set Black £18 click to visit Tony Pryce

Ron Hill Beanie & Glove Set Black £18 click to visit Tony Pryce

Women

Pink is such a hot colour this season, it is worth introducing it into your gym wardrobe too.

adidas Supernova Women's Running Short Sleeve Tee Pink £28 click to visit Tony Pryce

adidas Supernova Women’s Running Short Sleeve Tee Pink £28 click to visit Tony Pryce

A classic shape, and waterproof too, this bag is perfect for the gym, or for college and university, or even as an overnight bag. It’s just so versatile.

Nike C72 Legend Holdall Dark Blue £35 click to visit Tony Pryce

Nike C72 Legend Holdall Dark Blue £35 click to visit Tony Pryce

Kids

A great quality football from Adidas.

 

adidas Starlancer Iv Football Green £12 click to visit Tony Pryce

adidas Starlancer Iv Football Green £12 click to visit Tony Pryce

This unisex gym bag is a great idea as a pump bag for PE kits and trainers. Washable too.

adidas F50 Gym Bag Red £11 click to visit Tony Pryce

adidas F50 Gym Bag Red £11 click to visit Tony Pryce

 

 

 

 

 

Creating your perfect sporty wardrobe

A good many of you joined a gym at the beginning of the year, or signed up for a marathon, or embarked on a new fitness regime dedicated to getting you in perfect shape for 2013. And, as we draw to the end of January, now is the perfect time to congratulate yourself on completing your fittest ever January by treating yourself to a super stylish, and ultra feminine sporting wardrobe.

Sporting ladies used to have two choices of outfits for fitness activities. You could either choose something ultra masculine in dark colours, or you could go for the baggy t-shirt and black leggings combo. Not any more. These days your gym wardrobe comes in bright colours, a variety of styles and flattering fabrics, and one of the most ladies collections around at the moment is from JD Sports.

Nike Slim Fit Track Pants £40.00 click to visit JD Sports

Reebok Reebok SE Long Bra £28.00 click to visit JD Sports

Nike Miler T-Shirt £20.00 click to visit JD Sports

The latest range from JD Sports is a must have for those who want to take part in sports, do exercise, but still want to be girly in their choices. I love the Nike Miler t-shirts that come in zesty yellow, deep pinks and purple shades, but also have the advantage of being  made of Dri-Fit fabric that keeps you cool whilst you build up a sweat. I’m also obsessed with the Brookhaven candy coloured sweatshirt that has a 1980s retro feel bringing to mind Fame! And for all the high fashion fans out their, the Nike Print tank top could almost be Missoni with the zig zag print.

Nike Nike Print Tank Top £28.00

Brookhaven Crystal Sweatshirt £18.00 click to visit JD Sports

I think JD Sports has a great range of fashionable and wearable sports clothing for women, and is well worth a visit on your next shopping trip.  A great gym kit that you actually enjoy wearing may well be perfect encouragement to keep up with your regime, keeping you fit and active in 2013.