Ugg Australia Fantastic new collection unveiled in Brum

I was never a fan of Uggs, until I was given the opportunity to view the full collection when the Bullring Birmingham  store opened. I was not only pleasantly surprised that Ugg Australia was about so much more than comfortable, warm, but slightly bulky boots, but also seriously impressed by how fashion forward the range was. (You can read that original post here.)

DSCN4060Earlier this month I was invited to the fabulous Birmingham Bullring store to examine what Ugg Australia had in store for us this season. Last year there has been a style emphasis on New York, with definite retro nods to the 1970s. This season, Ugg has traveled across the fashion map and has now stopped off at New Orleans, home of Mardi Gras.

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DSCN4051New Orleans is notable for being bright and vibrant, and this collection echoes the vibrancy. Studded pumps in the most beautiful shades of blue and coral, complete with shiny patent leather and stud details, were amongst the stand out pieces. Heeled boots stood alongside boots which were suggestive of styles worn by Native Americans, complete with soft suede and lace up details.

DSCN4058DSCN4061 DSCN4063 DSCN4064Whatever your favourite style of boot, Ugg Australia has something for you this season. There are riding boots with straps and buckles to add details. Fur edged 1970s styles with clog effect heels. The biker boots have stud and metal button embellishments, and there are ankle boots that will look perfect, either with your jeans, or worn with this seasons plaid kilt skirt.

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DSCN4075Don’t worry if you love the traditional style boot, they are still around of course, just waiting to keep our feet warm when the cold snap inevitably starts. But Ugg have introduced new colours in the classic styles, as well as patent effects, pretty suede bows and gorgeous studs that just add a new complexion onto what is now a design classic, whether you love them or hate them.

With huge thanks to the Birmingham team and the ladies from Focus PR.

Ugg Australia launches a new store in Birmingham

A few weeks ago I was invited to take a look around a rather special new store. Ugg Australia was just about to launch a new, stand alone store in Birmingham, and I was offered the opportunity to take a little look around before the official opening. The idea of being let loose in a shop chocked full with shoes and boots was just to good to turn down, so, battling sinusitis, I made a trip to the new store…and it was well worth the visit.

I think we all have a pre-conceived notion of what we will find in an Ugg Store. Ugg boots are a modern phenomenon, the snuggly, cuddly boots that all the celebs wear during their downtime, that are beloved of mothers on the school run (guilty as charged in winter,) and seem to be the natural partner to skinny jeans. They may not be the prettiest boot in the world, but they are definitely the most popular. Basically -what you see is what you get – neutral coloured comfy snowboots, no riddles, no bells, no buzzers, and certainly no glamour…or so I thought.

The reality is that those comfy boots are only half of the Ugg story. Stepping inside the new store I was stunned at the variety of styles available, and at how utterly gorgeous and glamorous the styles were. The complete Ugg collection is full of fashion forward boots and shoes that include heeled ankle boots, shoeboots and New York influenced, 1970s style, knee high boots. Colours are varied, and some of the designs include some serious hardward, with studs and buckles prevelant across the collections. This is still Ugg, the sheepskin is still there, even in the new designs. Put your feet into the shoes and boots and your toes are cushioned in the lushness of the wool, it’s just that only you will know this, the boots are that stylish.

Of course, the beauty of the new Ugg store is that you get the chance to view the whole range. That includes the traditional Uggs, now in a mouthwatering array of bright colours. There are also the fabulous accessories, the gloves that are a must have for all due to that super soft lining, and the handbags and purses that come in a variety of highly covetable designs.

My ‘kid in a sweet shop mentality’ was pushed to the limit in this store, and no more so than when I was told I could pick a pair of boots to take home. How exactly do you choose from so much gorgeousness? It was a tough job, but eventually I chose a pair I feel in love with, tan leather with a wedge heel and side zip. Just perfect!

Trying my boots on!

My boots - absolutely love them.

With thanks to Emma Roberts of Bullring and Holly Blake of Focus PR for the invitation.

 

Ugg Australia Accessories come to Selfridges, Birmingham

Nothing says warm and cosy in winter more than Uggs, the Australian luxurious boots loved by everyone from a-listers to Yummy Mummies. And so it is very exciting news that the 2011 Ugg Accessories collection will be available in Selfridges Birmingham this Autumn/Winter.

Shearling doctor bag 

The accessories collection comprises a range of luxurious goods in knit, shearling and fun fur, with a smattering of festive sequins for good measure.   There are soft beany hats, gift boxed ear muffs in shearling, with the double ‘U’ logo for good measure, and cable knit chunky scarves for added winter warmth. There are also hero pieces like the Long Pile Shearling Snood, which add an instant style lift to any outfit. This piece captures UGG Australia’s signature luxury and comfort with rustic aesthetic.

UGG Classic long pile shearling snood £385.00 

To add  to the  excitement, there will also be pieces from the amazing Ugg bag collection also arrives this Autumn, featuring directional styles in shearling, leather and suede. From quilted nylon oversized bags, to the hippy-esque Santa Fe, raw cut leather laced suede clutch, to Shearling Doctor Bags in Bomber Chestnut, UGG Australia offers the accessories that will be just perfect when the cold weather comes along.

Embroidered clutch.