When you start working on your employer branding strategy, first you have to think about your own needs. Are there certain areas where you need a boost? Do you feel your current workers are not giving you their best? How do you plan to attract the best talent to your company?
Good employer branding strategy can help you recruit, retain, and motivate people. Companies with a positive image find it easier to get skilled staff. Also, they have a higher percentage of employee retention. By being a desirable employer, you can even offer lower wages than competitors. But you must work on a better organizational climate, which people much appreciate.
Listen to Employees
The first step is to identify what differs your company from the competition. That requires digging deep and reviewing how you do things differently. Are you more attentive to the needs of people working for you? What can you do to give them a voice?
You must understand the importance of listening to your employees, which is key to a great employer branding strategy. When people feel important, they are much more productive, and they are happier at work. You won’t have to worry about what they are thinking or saying behind your back.
By listening to people, you will better understand what they need and what they want. You can tailor your actions to address those needs and turn your employees into your best ambassadors. That can be quite handy, especially when hiring new people.
You can schedule some appreciation events at work to show some gratitude to people contributing to your success. On this source, find out why recognition matters. Have employees speak about their jobs, or make videos to give them a visual explanation of their role at your company.
Provide people with informative content that they can relate to. They will align themselves with your mission and goals. Appreciate their work on self-improvement. That’s beneficial for both you, too, as their new skills will increase job satisfaction and raise the overall performance.
Finally, you should have a formal employee appreciation program. You may choose to award an employee with a gift, vacation time off, or some other type of recognition that reflects the importance of people in your company. It’s a good way to show workers how much you appreciate them and their performance. It can also help to build loyalty among your ranks.
Use Social Media to Your Favour
One strategy that you should use to get your employees to participate more actively in your company is to use social media. You have the chance to reach out directly to your staff, interact with them, and show how you value their opinion.
Your employees may have personal pages on LinkedIn, Facebook, and Twitter that they regularly update. That’s a great way to connect with them, build relationships, and learn what is going on within the company. These platforms allow you to follow your employees as they develop professionally.
For example, if an employee has recently succeeded at an event you were involved in, you can use social media to share that achievement. People use these platform to seek jobs and gather information employers. Content like this one is a great plus to your reputation, as it shows that you’re proud of your staff and their success.
Access Talent Pool
Another way social media can help you is by giving you access to a vast job seeker market. Use them as a part of your recruitment and hiring efforts. These platforms are real gold for finding talents you need to reinforce your human resources.
If you post a hiring ad on social media and include a link to your website, you can see which jobs can be best suited for different applicants. Take the opportunity to attract quality staff with a good presentation of your company, but also to see the relationship of current employees with you.
Check the following page to find out the importance of good organization climate for your business:
If your company doesn’t have a good reputation, everything will be much harder. You’ll have to pay new employees above market value to agree to work for you, and you’ll have a hard time keeping good workers. Investing in a good employer branding strategy will boost your market position and make you desirable for job seekers.