So you have started up your own small business, and things are going well. You have established your niche, are slowly building up a loyal clientele, and you are beginning to achieve the targets you set out with. The only thing is, that this is all a little slower than you would have wanted and you are looking for ways to speed up the process, and get your name and brand out there. A question would be – do you have a website?
Why A Website?
A Facebook page for your business is great, but it cannot reach the numbers that a good quality website can. Getting your brand out there on the national, European or even worldwide stage is all about getting it seen and making it accessible to the masses. A website does this, giving you a web presence that can be accessed from just about anywhere, with the potential to reach thousands of new customers and clients.
But I Wouldn’t Know Where To Start.
If you think that a website would be a great idea for your start up,consider quality website builders. If that is not an option for you, there are companies out there who will create a bespoke website that totally meets your needs and that of your business, creating a design that reflects the aims of your brand. Silky Ocean Studio is one such company that has created a wide and diverse range of sites for both businesses and individuals including hair salons, actors and building services. They can then also maintain and update your website each month, leaving you with one less job to do. Click here to find out more about their services.
These days it is all about the phone, and most websites can also easily be converted to an app that can be downloaded and used anytime, anyplace and anywhere. Even the most basic of sites can be made mobile friendly with the addition of a plugin, and this can mean that those who live for their technology can have your brand at the tip of their fingers.
Advantages Of Having A Website
You may just have a small shop or office where you run your business from, but having a website means that your business does not have to run 9-5 hours. It can be accessible 24 hours a day, welcoming new and potential customers all the time.
Your site can also say a lot about your business and can be used to promote your brand in other ways, for instance, a blog is a great way to introduce new product lines when they are in the production stages. You can also allow customers to add reviews and testimonials, and can encourage them to leave them online in order to improve your standing on Trustpilot and Google.
Finally, if your brand begins to spread its wings and grow, you can offer your services online. This can be through an online shop, or by offering online quotes for your services.
The Online world is right now, and the future. If you are not harnessing its potential, you could be seriously stunting your business growth.